How UGC Pocket works: from brief to published videos.
You describe your product. Our team builds the campaign and writes the video scripts, following the codes of the formats that work in your sector, then sends you a commercial proposal. Creators post the videos on their own TikTok and Instagram accounts, and our team reviews every video. We select, brief and pay the creators. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
- Step 1: Brief. You describe your product; our team builds the campaign, writes the video scripts and sends you a commercial proposal.
- Step 2: Proposal. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
- Step 3: Selection. Our team publishes the challenges and selects creators who match your brief, on TikTok and Instagram.
- Step 4: Posting. Creators post the videos on their own TikTok and Instagram accounts.
- Step 5: Review. Our team reviews every video (you can ask for changes through the team) and pays the creators.
Brief us on your product.
It all starts with a few sentences. Describe what you want the way you'd say it to a colleague: "I'm looking for creators who run a small business to show how they use our invoicing app on TikTok." Our team builds the campaign from there and sends you a commercial proposal: goal, creator categories, platforms, price and terms. It also writes the video scripts, following the codes of the formats that work in your sector (see UGC video formats).
Nothing goes live before you accept the proposal. The more precise your description (product, tone, key message, what to show, what to avoid), the more the videos will fit your brand. Contact the team →
What a good brief contains: the product, the goal (awareness, conversion, launch), the tone (energetic, calm, humorous), 1 to 2 key messages, and the target platforms. More in our UGC brief template.
Accept the proposal.
The commercial proposal sets out the price and terms: from €2,000 per campaign, no subscription. It also defines how the videos can be reused in ads or on your site (see UGC usage rights).
A bigger package lets more creators take part.
Important: nothing is billed by an AI agent or before you accept the proposal. Pricing details and calculator →
Our team selects the creators.
Rather than a generalist pool, UGC Pocket works with creators by category (business, tech, training…), on TikTok and Instagram. Creators request access to your brand's challenges: our team selects those who match your brief, and you can accept or refuse each request.
A brief for an invoicing app goes to creators who talk about running a business: the authenticity shows on screen. There is no follower minimum to join: UGC is about the quality of the content, not the follower count.
Creators post the videos.
Once the creators are selected, they follow the challenge brief, film and post their videos on their own TikTok and Instagram accounts, then paste the link in the app. The timeline depends on the number of creators and the complexity of the brief.
The videos are short and vertical (9:16), in the creators' own style. Our team reads the views from the public statistics of each video.
Review and creator pay.
Our team reviews every posted video. If something is off, you can ask for changes through the team.
We pay the creators, not you. Each challenge shows its pay conditions before a creator starts; pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold.
How long before the videos go live?
It depends on the brief, the number of creators and their availability. We do not promise a date in advance: the commercial proposal sets out the terms of your campaign.
What if a video doesn't suit me?
You can ask for changes through our team. Here are the most common cases.
The key message is missing
You tell our team which sentence or argument to add.
The tone isn't right
Too calm, too salesy: you tell our team what to adjust.
Product detail to fix
Poorly framed packaging, mispronounced name, missing shot: you tell our team what to adjust.
Tip: a precise brief from the start sharply reduces the need for revisions. See the full FAQ →
Prepare a campaign with an AI agent.
UGC Pocket exposes an MCP server: an AI agent can prepare a campaign draft, which the brand then confirms. Our team sends the brand a commercial proposal. Nothing is billed by an AI agent or before acceptance.
Agent documentation →Ready to launch your first campaign?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
Nothing is billed by an AI agent or before acceptance.