UGCHow to launch a UGC campaign, step by step.
To launch a UGC video campaign on UGC Pocket, you write a free-text brief, pick one campaign package (€2,000 minimum) and receive the videos within days. We brief, select and pay the creators. No subscription, no payment before approval: self-serve or delegated to us.
- Step 1: Brief. You describe your need in free text; our team turns it into a campaign and writes the scripts.
- Step 2: Budget. You set one campaign package (€2,000 minimum). The package is invoiced in full.
- Step 3: Selection. Creators specialized in your category and your platforms take part in the campaign.
- Step 4: Delivery. The videos are delivered in the app, usually within a few days.
- Step 5: Approval & payment. You rate, request a revision if needed, and approve; payment is then triggered.
Write your brief in free text.
It all starts with a sentence. Write what you want the way you'd say it to a colleague: "I'm looking for 3 creators with a dog for TikTok videos showcasing our new kibble." Our team takes that text and builds the campaign: goal, relevant creator categories, suggested platforms and a budget range. They also write the video scripts, following the codes of the formats that perform in your field.
You stay in control of everything: the campaign comes back to you before it goes live, and you adjust it. The more precise your description (product, tone, key message, what to show, what to avoid), the more the videos will fit your brand.
What a good brief contains: the product, the goal (awareness, conversion, launch), the tone (energetic, calm, humorous), 1 to 2 key messages, and the target platforms.
Pick your package.
You set one campaign package, with a €2,000 minimum. That amount is a package, invoiced in full: we commit to getting the most views we can from it. No imposed package, no subscription.
A bigger package lets more creators take part and covers more demanding formats (polished filming, editing, voiceover). Every creator delivers at least 3 videos.
Important: nothing is charged at this step. You approve every video before it goes live. Pricing details and calculator →
Specialized creators take part.
Rather than a generalist pool, UGC Pocket connects you with creators specialized by world. You filter by category: dog, cat, auto, cooking, couple, business, podcast: and by platform: TikTok, Instagram, YouTube, Snapchat, Facebook. Creators matching your brief then take part in the campaign, within your package.
A "kibble" brief goes to creators who film dogs every day: the authenticity shows on screen. The creator doesn't need a large audience: UGC is about the quality of the content, not the follower count.
You also choose the package: UGC only, Video + post, or Post provided.
Receive the videos within days.
Once the creators are selected, they film and deliver their videos directly inside the app. The timeline depends on the number of creators and the complexity of the brief, but it's usually measured in a few days: versus several weeks for the classic agency route (quotes, casting, back-and-forth).
You track progress campaign by campaign: who accepted, who's filming, who delivered. The videos arrive in vertical 9:16 format, ready to publish.
Approve, rate and pay.
You watch each video, rate it on several criteria and decide: approve, or request a revision. Payment is only triggered on approval: on publishing or on views, depending on the chosen package. Nothing is charged until you've approved the delivery.
On the creator side, the balance becomes available once the video is approved, and the bank-transfer withdrawal is processed when the creator requests it. You stay in control from start to finish, with no risk on a delivery that doesn't match.
How long to receive my videos?
In practice, expect a few days between selecting the creators and the first deliveries. Here are the ballpark figures, for guidance (the real timeline depends on the brief and the creators' availability).
| Step | UGC Pocket | UGC agency |
|---|---|---|
| Brief → campaign ready | Same day | 1 to 2 weeks (quote) |
| Creator selection | A few hours | Casting over several days |
| Filming → first delivery | A few days | 2 to 4 weeks |
| Creator payment withdrawal | On request | Variable |
What if a video doesn't suit me?
You can request a revision before approving. Since payment is only triggered on approval, you take no risk on a delivery that doesn't match the brief. Here are the most common cases.
The key message is missing
You specify the sentence or argument to add, and the creator re-records the relevant part.
The tone isn't right
Too calm, too salesy: you indicate the adjustment and the creator reshoots the sequence in the expected tone.
Product detail to fix
Poorly framed packaging, mispronounced name, missing shot: you list the corrections and the revision covers them.
Tip: a precise brief from the start sharply reduces the need for revisions. See the full FAQ →
Launch a campaign via an AI agent.
The same path is available programmatically. UGC Pocket exposes a REST API and an MCP server: an agent can create a campaign, which arrives as a draft that the brand confirms and funds. No payment is automatic.
Agent documentation →Ready to launch your first campaign?
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One invoice per campaign · No subscription