UGC Pocket FAQ: your questions, answered.
UGC Pocket is a UGC video marketplace for software, apps, services and training. Our team builds the campaign and writes the video scripts, following the codes of the formats that work in your sector; creators publish the videos on their own TikTok and Instagram accounts. Here are the detailed answers, for brands and for creators. For the vocabulary (hook, usage rights, Spark Ads, CPM), see our UGC glossary.
Pricing, rights and how a campaign runs.
How much does a UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. Our guide to UGC pricing explains how to size a budget.
Is there a subscription or hidden fees?
No subscription and no monthly fee. The price and terms are set out in the commercial proposal, before anything starts.
When am I charged?
Nothing is billed before you accept our commercial proposal, and nothing is billed by an AI agent. The terms are set out in that proposal.
How long does it take to receive the videos?
It depends on the brief and on the creators taking part, so there is no standard timeline.
Who owns the rights to the videos?
Creators film the videos and publish them on their own TikTok and Instagram accounts. Reuse of the videos in ads or on your site is defined in the commercial proposal. Our page on the UGC contract lists the clauses to check.
What do creators deliver?
Creators film the video and publish it on their own declared accounts, on TikTok or Instagram. Views are read from the public statistics of those posts. See the UGC video formats that work.
Which creator categories are available?
Creators are grouped by category, for example business, tech, cooking or dog. Our core focus is software, apps, services and training. The platforms covered are TikTok and Instagram.
Who takes part in the campaign?
Your challenges are pushed to hundreds of creators in our network, and those who want to join take part. Our team then reviews every video.
What is the minimum budget?
From €2,000 per campaign, with no subscription. Below that budget, or for a test of a few videos, a platform paid per video is a better fit: see UGC for SMEs and small business.
What if a video doesn't suit me?
Our team reviews every posted video, and you can ask for changes through the team. The most common cases are described on our how it works page.
Is payment secure?
No online payment is processed on the platform. Nothing is billed by an AI agent or before you accept the commercial proposal, which sets out the price and the terms.
Who writes the campaign and the scripts?
You describe your need in free text. Our team builds the campaign from it (goals, categories, platforms, suggested budget) and writes the video scripts, following the codes of the formats that work in your sector. You stay in control: nothing goes live before you accept our commercial proposal. Each step is described on our how it works page.
Becoming a creator and getting paid.
Do you need followers to become a UGC creator?
No. There is no follower minimum to sign up: UGC is about the quality of the content. Each brand accepts or declines requests to join its challenges. The app is free on iOS and Android: you can get it from our download page.
How am I paid?
Each challenge shows its pay conditions before you start. Pay depends on the views of the videos published on your declared accounts, beyond a cumulative view threshold. Status conditions are set out in the creator contract.
How do I join a challenge?
You request access to the brands whose challenges fit your world and style, declare your accounts, follow the challenge brief, publish on your account and paste the link in the app. You never have to join a challenge.
What equipment do I need?
A recent smartphone is enough for most campaigns. Good lighting and a clean vertical 9:16 framing already make a difference.
What happens if the brand requests a revision?
You receive the points to adjust (message, tone, missing shot) and you send back the corrected version. Pay follows the conditions shown on the challenge.
Do I have to publish the video on my accounts?
Yes: you publish the video on your own TikTok or Instagram accounts, the ones you declared in the app. The challenge brief says which platforms are expected.
Preparing a campaign with an AI agent.
Can an AI agent prepare a campaign?
Yes, as a draft: an AI agent can prepare a campaign draft through the MCP server (https://ugcpocket.com/mcp), with no account or API key. The brand confirms the draft with an email code and a phone number; the UGC Pocket team then gets back with a commercial proposal and writes the campaign scripts. Nothing is billed by an AI agent or before acceptance. Our agent documentation covers the tools and fields.
Is there a risk of automatic payment?
No. The model is "draft confirmed by a human": an agent can prepare a draft, the brand confirms it, and our team sends a commercial proposal. Nothing is billed before the brand accepts it.
Do I need an API key?
No. The MCP server needs no authentication and no API key. The former API-key routes are paused. The details are in the agent documentation.
A question we haven't answered?
Write to us, or talk to the team about your campaign.
See also how it works and pricing.