UGCAll your questions about UGC Pocket.
UGC Pocket is a UGC video marketplace: you pick one campaign package (€2,000 minimum), specialized creators produce the videos, you receive them within days, and we brief and pay the creators. Here are the detailed answers, for brands and for creators.
Pricing, timelines, rights and payment.
How much does a UGC campaign cost?
You set one campaign package, €2,000 minimum. That budget is a package, invoiced in full: we commit to getting the most views we can from it. No subscription. See the budget calculator →
Is there a subscription or hidden fees?
No. No subscription, no monthly fee. We brief and pay the creators, within the package you chose.
When am I charged?
On approval of the videos. Nothing is charged until you've approved the delivery. The trigger can be publishing or views, depending on the chosen package.
How long does it take to receive the videos?
Usually within a few days after selecting the creators, versus several weeks with an agency. The timeline depends on the number of creators and the complexity of the brief.
Who owns the rights to the videos?
It depends on the package: UGC only (video delivered for your own use), Video + post (the creator publishes on their accounts), or Post provided (you supply the video). The rights are specified in the brief.
What do creators deliver?
Creators film the video and publish it on their own social accounts. You benefit from their audience where it is already engaged, and the views are tracked for one month. See the package →
Which creator categories are available?
Seven categories: dog, cat, auto, cooking, couple, business and podcast. The platforms covered are TikTok, Instagram, YouTube, Snapchat and Facebook.
How are creators chosen?
Creators whose category and platform match your brief take part in the campaign. You approve every video before paying, so you stay in control from start to finish.
What is the minimum budget?
A campaign starts at a €2,000 package: we do not accept campaigns below that. The package is invoiced in full: we commit to getting the most views we can from it.
What if a video doesn't suit me?
You can request a revision before approving. Since payment is only triggered on approval, you take no risk on a delivery that doesn't match the brief. See revision cases →
Is payment secure?
Nothing is charged without your approval. The creator is paid once the video is approved; they are paid by bank transfer, when they request it.
Who writes the campaign and the scripts?
You write your need in free text. Our team builds the campaign from it (goals, categories, platforms, suggested budget) and writes the video scripts, following the codes of the formats that perform in your field. You stay in control: the campaign comes back to you before it goes live. How it works →
Becoming a creator, getting paid, withdrawing.
Do you need followers to become a UGC creator?
No. UGC is about the quality of the content, not the audience. You can start with a smartphone, with no community. Download the app →
How am I paid, and how long does it take?
Your balance becomes available once the video is approved by the brand. You are then paid by bank transfer, when you request it.
How do I choose my campaigns?
You choose the campaigns that match your world (dog, cooking, auto, business…) and your style. You're never required to accept a brief.
What equipment do I need?
A recent smartphone is enough for most campaigns. Good lighting and a clean vertical 9:16 framing already make a difference.
What happens if the brand requests a revision?
You receive the points to adjust (message, tone, missing shot) and you send back the corrected version. Payment is triggered once the video is approved.
Do I have to publish the video on my accounts?
It depends on the package: with UGC only, you just deliver; with Video + post or Post provided, you publish on your social accounts. This is specified in the brief before you accept.
Ordering via an AI agent.
Can an AI agent order a campaign?
Yes, via the REST API (https://ugcpocket.com/api) or the MCP server (https://ugcpocket.com/mcp). The order creates a draft that the brand must confirm and fund; no payment is automatic. Agent documentation →
Is there a risk of automatic payment?
No. The model is "draft confirmed by a human": an agent can prepare a campaign, but it's the brand that confirms and funds it. Nothing is charged automatically.
How do I authenticate the API?
With a key in the ugcp_live_… format, passed in the Authorization: Bearer header. The details are in the agent documentation.
A question we haven't answered?
Write to us, or launch your first campaign right away.
See also how it works and pricing.