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Finance UGC videos from creators who actually use budgeting apps and investing tools.
Run a campaign where real creators film your fintech product on their own phone: neobank sign-ups, budgeting-app screen recordings, investing platform walkthroughs, insurance quote reactions, or a crypto wallet unboxing. Write a plain brief and our team turns it into a campaign. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a finance UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
App screen-record demo
The creator screen-records signing up, funding the account and making a first transfer while narrating each tap in one clean take.
"Money habits" story
A first-person before/after on how tracking a chaotic budget for 30 days with the app changed one specific spending category.
Myth-busting explainer
The creator debunks a common belief ("investing needs thousands") and shows the product doing it with €20 to camera.
Trusted reaction test
A skeptical creator reacts live to getting an insurance or loan quote in the app, reading the number out loud honestly.
Illustrative previews of the formats.
Finance creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is finance. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which finance brands is it for?
Finance UGC performs when the product is shown in a real situation. Here are the most common use cases.
Neobanks & banking apps
Real sign-up and first-transfer footage answers the "is it legit and easy?" question better than any polished ad.
Budgeting & saving tools
Creators showing their own messy spending get cleaned up build the trust that drives finance-app installs.
Investing & trading platforms
A beginner buying their first fraction on camera makes the product feel approachable, not intimidating.
Insurance & crypto
Honest reaction and walkthrough videos lower the fear around quotes, wallets and transfers that block first-time users.
Launch a finance campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Accept
You accept our commercial proposal, then our team publishes the challenges and selects the creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video. You can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about finance UGC.
What does a finance UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
Are these creators real, and how are they matched to finance?
Every creator is a real person who already makes finance content. Your brief, shaped by our team, is shown to creators in the niche, and our team selects the creators.
Which platforms and format do I get?
All videos are vertical 9:16, made for TikTok and Instagram Reels, so screen-record demos and talking-head explainers fit finance feeds natively.
Can I ask for changes, and when do creators get paid?
Yes, through our team, which reviews every video. Each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your finance UGC campaign?
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