UGC for brands: creators show your product on screen.
Describe your product in free text. Our team builds the campaign and writes the video scripts, following the codes of the formats that work in your sector, then pushes the campaign to hundreds of creators in our network and reviews each video. Creators publish on their own TikTok and Instagram accounts.
From €2,000 per campaign · No subscription · Draft can be prepared by an AI agent
With UGC Pocket, creators show your software, app, service or training in videos published on their own TikTok and Instagram accounts. You describe your product; our team builds the campaign, writes the scripts, pushes it to hundreds of creators in our network, then reviews each video. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Agencies stay complementary: you can run a campaign with or without yours.
Small team with no marketing staff? See UGC for SMEs and small businesses.
Whatever your goal, there's a UGC format for it.
Whether you want to build awareness, fuel your ads or show the product on your pages, you start from one brief. The sequence a paid campaign usually follows is in how to run a paid UGC campaign.
Awareness & organic social
Get your product shown by creators who live in your niche. The creator films and publishes on their own accounts, so the video reaches their audience directly.
Understand rights & whitelisting →Ads (Meta / TikTok Ads)
Get several authentic variations to test in paid. Compare hooks across creators and keep what performs. Reuse of the videos in ads is defined in the commercial proposal.
See the UGC video formats →Landing pages & store listings
Show the product on screen on your landing pages and app store listings. Brief one concrete use; reuse of the videos on your site is defined in the commercial proposal.
See who films for you →If your customers already recommend the product, UGC and customer referrals covers how creator videos and a customer referral program can sit together, and what to disclose.
From your brief to the published video, in 4 steps.
We build your campaign
You tell us about your product. Our team builds the campaign and writes the video scripts, following the codes of the formats that work in your sector.
Accept the proposal
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed before acceptance.
Creators publish
Our team pushes the campaign to hundreds of creators in our network: those who want to join film and publish the videos on their own TikTok and Instagram accounts.
We review every video
Our team reviews every published video. You can ask for changes through the team.
Each step is written out on how a UGC campaign works. Once the videos are live, how to measure a UGC campaign covers what to watch alongside the view count.
UGC Pocket, an agency or in-house: which fits?
An agency is complementary: it can keep strategy and media buying while a creator campaign runs. The table shows where each option fits, including when UGC Pocket is not the right choice.
| Your need | Best fit |
|---|---|
| Many creators publishing on their own accounts, with scripts written for you | UGC Pocket |
| Strategy, media buying and day-to-day support | Your agency, alongside a campaign |
| A test of a few videos, or a budget under €2,000 | A platform paid per video |
| Raw files delivered fast, | A per-video platform or your agency |
| Full control over every shot, in your own voice | In-house production |
Dig deeper: UGC vs agency · UGC Pocket vs Youdji · Content Rewards · Billo · Moggo · Insense · UGC pricing in 2026.
Creators grouped by category.
Our core focus is software, apps, services and training. Creators are grouped by category, so the video looks like their everyday content. By type of business: UGC for mobile apps, UGC for online courses and coaches and UGC for startups.
Everything to understand before launching your first campaign.
Our guides answer the concrete questions brands ask: how much it costs, where to find the right creators, which platform to choose, and who owns the rights.
How much does a UGC video cost?
Realistic price ranges, what makes the budget vary, and how to size your campaign budget.
Read the pricing guide →How to find UGC creators?
The channels for recruiting creators and why specialization by category changes the quality of the result.
Read the creators guide →Best UGC platforms
A comparison of solutions for producing UGC and criteria for choosing based on your goal.
Read the comparison →Rights & whitelisting
Usage rights, duration, Meta/TikTok whitelisting: what to nail down before going live.
Read the rights guide →Prepare a campaign draft with an AI agent.
UGC Pocket exposes an MCP server, with no account or API key. An agent can discover the service and prepare a campaign draft; the brand confirms it, then the UGC Pocket team gets back with a commercial proposal. Nothing is billed by an AI agent or before acceptance.
curl -X POST https://ugcpocket.com/mcp \
-H "Content-Type: application/json" \
-H "Accept: application/json, text/event-stream" \
-d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"create_campaign_draft","arguments":{"title":"Invoicing app launch","brief":"Reel showing the app on screen…","target_categories":["business"],"budget_max_cents":450000}}}'
Agent documentation →
Frequently asked questions from brands.
How much does a UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance.
How does UGC Pocket work with an agency?
The two are complementary. Your agency can keep strategy and media buying; our team builds the creator campaign, writes the scripts, pushes it to hundreds of creators in our network, then reviews each video. You can run a campaign with or without your agency.
Who owns the rights to the videos?
Creators film the videos and publish them on their own TikTok and Instagram accounts. Reuse of the videos in ads or on your site is defined in the commercial proposal.
Is payment secure?
No online payment is processed on the platform. Nothing is billed by an AI agent or before you accept the commercial proposal, which sets out the price and the terms.
What if a video doesn't suit me?
Our team reviews every published video, and you can ask for changes through the team.
Can an AI agent prepare a campaign for me?
Yes, as a draft, via our MCP server. You confirm the draft; our team then gets back to you with a commercial proposal. Nothing is billed by an AI agent or before acceptance.
Our team builds your campaign and reviews every video.
Contact us →Ready to get your product shown by creators?
Tell us about your product: our team gets back to you with a commercial proposal.