The UGC blog: guides for brands and creators
Practical guides on user-generated content: what a UGC video costs, how to brief creators, which usage rights to buy, how the platforms compare, and how creators get paid. Prices and statistics from other sites link to their source.
Pricing and budget
What a UGC video costs, in dollars and in euros, and how to budget a campaign. Creator rates have their own guide.
Briefs and formats
How to brief creators, which video formats to ask for, and the specs for TikTok and Meta ads.
UGC brief template: how to write a UGC content brief
The 8 blocks every UGC brief needs, a hook bank, an add-on for apps and software, common mistakes and 3 examples.
Read → BrandsUGC script template: 6 examples by format
The 5-beat structure, a template to copy and six illustrative scripts, each written as shot, line and on-screen text.
Read → BrandsUGC hooks: 50 examples to adapt
50 hook templates sorted by type, with the types to test first for apps, software, courses and products, on-screen text rules and a test method.
Read → BrandsUGC video formats: 15 types and when to use each
15 UGC video formats, from review to app screen recording: when to use each, a 3-beat structure and the trap to avoid.
Read → BrandsUGC ads on Meta and TikTok: specs, hooks, structure, budget
Official video specs, 5 hook templates, a 5-beat structure, how to test variations, and how Spark Ads and partnership ads work.
Read →Rights and contracts
What a brand actually buys with a UGC video, and what to write in the contract.
UGC usage rights, whitelisting and Spark Ads
License or transfer, organic or paid use, duration, territory, whitelisting, Spark Ads and partnership ads: what a brand actually buys.
Read → BrandsTikTok Spark Ads with creators
How a creator generates a Spark Ads code, where the brand adds it in Ads Manager, which duration to ask for and what to sign.
Read → BrandsUGC contract: key clauses and template
The clauses a UGC contract needs: deliverables, rights, whitelisting, payment, disclosure, revisions, and a template to adapt.
Read →Platforms and comparisons
Where to find creators, and how the UGC platforms compare on price, fees and usage rights.
Best UGC platforms 2026: prices, fees and usage rights
Youdji, Moggo, Influee, Billo, Insense and Clipstack, checked on each site: price, subscription, fees and usage rights.
Read → Brands · ComparisonUGC for SaaS and apps: which platform to choose
Billo, JoinBrands, Insense, Influee and Clipstack compared on price, fees and usage rights, for software and apps.
Read → BrandsYoudji UGC: what it is, and 6 alternatives
What Youdji UGC is, then what changes with Moggo, Influee, Billo, Insense, Clipstack and UGC Pocket.
Read → BrandsYoudji vs Moggo
Free marketplace or fixed-price video: price, commission, usage rights and legitimacy, checked on both sites.
Read → BrandsHow to find UGC creators and buy UGC content
5 ways compared, files or posts, what to check before you pay and how to choose the right creator.
Read →Comparison pages: Influee alternative · Youdji alternative
Strategy and acquisition
What UGC is, how it differs from influencer marketing, and how to use it to promote an app, software or service.
What is UGC? Meaning, definition and examples
What user-generated content means, organic vs paid UGC, and how it differs from branded content and influencer marketing.
Read → BrandsUGC glossary: 47 terms
47 UGC terms in plain words, from hooks and usage rights to Spark Ads, CPM and content rewards. Platform rules sourced.
Read → Brands · PillarHow to promote your app or software in 2026
App store optimization, paid ads, content, communities and creators, with sourced costs and a budget split.
Read → BrandsPromoting your software with content creators
Formats that demonstrate a SaaS, a brief with reference videos, a sourced budget and metrics beyond views.
Read → BrandsHow to run a paid UGC campaign
Goal, format, budget, creators, brief, rights, posting and measurement: the 8 steps of a paid UGC campaign, with sector concepts.
Read → BrandsHow to measure a UGC campaign
UGC KPIs by objective, exact view definitions, CPM and cost-per-install formulas, tracking setup and attribution limits.
Read → BrandsUGC vs influencer: which strategy for your brand?
Influence buys an audience, UGC buys content: cost, control, reach, reuse in ads, and how to combine the two.
Read → BrandsAI UGC or real creators?
AutoUGC, Creatify and MakeUGC against real creators: checked prices, TikTok labeling rules, and how to combine both.
Read → BrandsUGC and referrals
Five ways to combine UGC with a customer referral program, plus disclosure rules, metrics to track and mistakes to avoid.
Read → BrandsUGC statistics 2026: the key figures, with their sources
Market size and growth, purchase influence, trust and cost: each figure linked to its source, with the date it was checked.
Read → BrandsUGC campaign via an AI agent: a draft the brand confirms
An AI agent prepares a draft on our MCP server, with no API key, and the brand confirms it before any commercial proposal.
Read →By type of business: UGC for SMEs and small businesses · UGC for startups · UGC for mobile apps · UGC for mobile games · UGC for online courses
On the site: How a UGC campaign works, from the brief to the videos posted on creator accounts.
Mobile games
For studios: creator videos of a mobile game, clipping versus original gameplay, and how to promote a Roblox experience without confusing it with avatar items.
Game clipping or UGC for a mobile game?
Clipping pays per 1,000 views for reposted footage. UGC pays creators to film their own gameplay. How each works for a mobile game.
Read → BrandsHow to promote a Roblox game on TikTok
Formats, briefs, own-gameplay rules, a young audience, ad disclosure, and pay per 1,000 views. Not a guide to avatar items.
Read →Guide: UGC for mobile games · Gaming UGC · UGC for mobile apps
Content rewards
How content rewards work, what they pay, and how to launch a campaign.
Content rewards: how they work and what they pay
A funded pool, a rate per 1,000 views, three monthly scenarios, and how this differs from clipping and UGC.
Read → BrandsLaunching a content rewards campaign
Choose the model, set the pool, CPM and caps, write a brief with examples, check views and run the worst case.
Read → CreatorsCanvas UGC: posting on the brand's account, paid on results
The creator posts on the brand's TikTok or Instagram and is paid on results: definition, pay models, and what to check first.
Read →Creators
Getting started with no audience, finding paid work, setting your rates and choosing a legal status.
How to become a UGC creator in 2026: the complete guide
With no audience: a smartphone, three spec videos, a legal status and the right app, step by step.
Read → CreatorsHow to start UGC without followers
Two ways to get paid: deliver videos that brands post, or post on your own account and get paid on views.
Read → CreatorsMake money on TikTok with no followers
Why most of TikTok's own programs need 1,000 to 10,000 followers, what pays without an audience, and the task scams to avoid.
Read → CreatorsFaceless UGC for apps and software
Six formats to film app videos without your face, native screen recording on iPhone and Android, hooks and a privacy checklist.
Read → CreatorsUGC apps for creators: how they pay
Marketplaces, pay-on-views apps and AI generators: how each one pays creators, and 7 red flags to check before signing up.
Read → CreatorsUGC jobs for beginners: where to find them
Marketplaces, pay-per-view challenges, job posts and direct pitching compared, plus the fake UGC job offers to avoid.
Read → CreatorsUGC portfolio: what to include and where to host it
3 to 6 videos, an intro, rates and a contact: how to build a UGC portfolio with spec videos, and where to host it for free.
Read → CreatorsHow to pitch brands as a UGC creator
Who to contact inside a brand, six email and DM templates to adapt, one follow-up, and a tracker to log every pitch.
Read → CreatorsUGC creator rates 2026: how much to charge brands
Market rates per video by experience level, usage rights, add-ons and monthly income maths, all sourced.
Read → CreatorsUGC creator legal status: sole trader, taxes
Why the micro-entreprise is usually the simplest start in France: VAT, contributions, income tax and invoices (general information, not legal advice).
Read →Three guides to read first.
New to UGC? Read What is UGC? for the definition, UGC pricing in 2026 to set a budget, then the 2026 UGC platform comparison to choose where to launch.
For brands →- Our team builds the campaign and writes the video scripts, following the codes of the formats that work in your sector.
- The team pushes the campaign to hundreds of creators in our network, then reviews each video.
- Creators publish on their own TikTok and Instagram accounts. Views are read from public statistics.
- Best suited to software, apps, services and training.
Planning a UGC campaign?
UGC Pocket: from €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
The creator app is free on iOS and Android.