UGCHome › Business UGC
B2B UGC videos to sell a business product without jargon.
On UGC Pocket, you brief business & B2B creators who talk tools, productivity and entrepreneurship to their audience: SaaS demos, usage testimonials, real-world cases. One campaign package for the whole campaign, from €2,000, invoiced once: we push for the most views it can get. Built for SMEs and small businesses: SaaS, fintech, no-code tools, courses and professional services.
Campaign package from €2,000 · Invoiced once · No subscription
What does a business UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Product demo / screen recording
A narrated screen, a key feature shown in 30 seconds.
Usage testimonial
"How I use X every day": credible and concrete.
Problem → solution
A business pain exposed, then solved by the product.
Tips & practical case
A professional tip that naturally integrates the tool.
Illustrative previews: launching 2026, join the first brands.
Business creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is business. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which B2B brands and SMEs is it for?
B2B UGC performs when the product is shown in a real situation. It fits SMEs and small businesses that sell to professionals. Here are the most common use cases.
SaaS & B2B tools
A demo filmed by a credible user beats a corporate video: it speaks the prospect's language.
Fintech & professional services
Trust-driven topics carried by a creator who works in the field.
Courses & info-products
Testimonial and practical case that show concrete value.
No-code & automation
The productivity "before / after" demonstrates very well in a short video.
Launch a business campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Choose
Select your business creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read UGC vs agency: the real cost · UGC for a B2B SaaS.
Frequently asked questions about business UGC.
How much does a business UGC campaign cost?
You pick one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Is UGC a good fit for a B2B brand or an SME?
Yes. B2B UGC works well for SMEs and small businesses selling to professionals: a credible creator showing your SaaS, fintech or service in a real situation converts better than a corporate video, and costs a fraction of an agency. You start small with one capped budget and scale only what works.
Can the creators understand a technical product?
Yes: business creators already talk about tools and productivity to their audience. You provide access and the key points in the brief; they translate your product into an understandable usage scene.
Which formats and platforms?
Vertical 9:16 for TikTok, Instagram Reels, YouTube Shorts, LinkedIn (re-shareable), Facebook. Short demos and problem/solution formats convert well.
How does payment work?
No charge without your approval. The creator is paid once the video is approved; the payout arrives by bank transfer, when the creator requests it. An order can also be initiated by an AI agent through our API.
Ready to launch your business UGC campaign?
Unlock a new acquisition channel today