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Business UGC videos to sell a B2B product without jargon.
On UGC Pocket, you brief business & B2B creators who talk tools, productivity and entrepreneurship to their audience: SaaS demos, usage testimonials, real-world cases. Budget per creator from €50 to €2,000, 1 to 50 creators, payment on approval. For SaaS, fintech, no-code tools, courses and professional services.
Budget from €50/creator · Pay on approval · No subscription
What does a business UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Product demo / screen recording
A narrated screen, a key feature shown in 30 seconds.
Usage testimonial
"How I use X every day": credible and concrete.
Problem → solution
A business pain exposed, then solved by the product.
Tips & practical case
A professional tip that naturally integrates the tool.
Illustrative previews: launching 2026, join the first brands.
Business creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is business. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which business brands is it for?
Business UGC performs when the product is shown in a real situation. Here are the most common use cases.
SaaS & B2B tools
A demo filmed by a credible user beats a corporate video: it speaks the prospect's language.
Fintech & professional services
Trust-driven topics carried by a creator who works in the field.
Courses & info-products
Testimonial and practical case that show concrete value.
No-code & automation
The productivity "before / after" demonstrates very well in a short video.
Launch a business campaign in 4 steps.
Brief
Describe your business product in plain text. The AI structures the campaign.
Choose
Select your business creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 7 creator worlds.
Need help framing your campaign? See the brands page or read UGC vs agency: the real cost · UGC for a B2B SaaS.
Frequently asked questions about business UGC.
How much does a business UGC campaign cost?
You set the budget per creator (€50 to €2,000). Since B2B often calls for a creator who is credible on the topic and a polished demo, expect closer to €200-400 per creator. 1 to 50 creators, payment on approval, no subscription.
Can the creators understand a technical product?
Yes: business creators already talk about tools and productivity to their audience. You provide access and the key points in the brief; they translate your product into an understandable usage scene.
Which formats and platforms?
Vertical 9:16 for TikTok, Instagram Reels, YouTube Shorts, LinkedIn (re-shareable), Facebook. Short demos and problem/solution formats convert well.
How does payment work?
No charge without your approval. The creator is paid once the video is approved; the bank-transfer payout is processed within 5 business days. An order can also be initiated by an AI agent through our API.
Ready to launch your business UGC campaign?
Brief today, receive your business videos in a few days.
The app is coming to the App Store and Google Play.