UGC campaign via an AI agent: a draft the brand confirms

Published 30 June 2026 · Updated 30 September 2026 · by UGC Pocket · ~7 min read

Why prepare a campaign with an AI agent

Some marketing teams use AI assistants to orchestrate their tasks. Rather than filling out a form by hand, an agent can turn an intent ("I want TikTok videos of freelancers using our invoicing app") into a campaign draft that is ready to confirm.

There are three benefits:

• Save time. The agent prepares the brief, chooses the categories and budget, and submits the draft in a single call.
• Integrate with your tools. The MCP server plugs into your workflows (CRM, content calendar, internal assistant) without repetitive manual work.
• Stay in control. The agent only prepares: nothing is billed by an AI agent or before you accept the commercial proposal.

How it works: the "draft, then commercial proposal" model

In one sentence: an agent creates a draft, the brand confirms it and receives a commercial proposal. That's the draft_then_commercial_proposal model, designed to combine automation and safety.

1. The agent connects to the MCP server, with no account and no API key.
2. The agent creates a draft by sending a brief and the parameters (categories, platforms, indicative budget).
3. UGC Pocket returns a claim link. The campaign is not active: it's waiting for a human action.
4. The brand confirms on the claim link with a 6-digit code sent by email and a phone number. The UGC Pocket team gets back to you with a commercial proposal and writes the campaign scripts.
5. Once you accept the proposal: our team publishes the challenges, selects the creators and reviews every video.

This model guarantees that no agent can commit any spend on its own. AI speeds up the preparation; the human accepts the commercial proposal.

The draft created by the agent, awaiting human confirmation.

The surfaces: REST, MCP, llms.txt

UGC Pocket exposes three entry points for agents:

• REST API: host https://ugcpocket.com/api. Only GET /service-info is live; the other endpoints are paused and return HTTP 410, so a draft is only created through MCP. The schema is described in openapi.json.
• MCP server: host https://ugcpocket.com/mcp. The Model Context Protocol lets a compatible agent discover and call UGC Pocket tools natively, with no authentication. Two tools: get_service_info and create_campaign_draft.
• llms.txt: a text file that summarizes the service and points agents to the right documentation.

A minimal example of creating a draft through MCP. The brief works best when it names one situation to film and one format, as in our guide to UGC video formats:

curl -X POST https://ugcpocket.com/mcp \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -d '{
    "jsonrpc": "2.0", "id": 1, "method": "tools/call",
    "params": {"name": "create_campaign_draft", "arguments": {
      "title": "Invoicing app launch",
      "brief": "TikTok video, authentic tone: a freelancer sends an invoice from their phone with the app.",
      "target_categories": ["business"],
      "platforms": ["TikTok"],
      "budget_max_cents": 450000
    }}
  }'

The response returns a draft_id, a claim_url (https://app.ugcpocket.com/c/<token>) valid 7 days, and the next step. The brand opens the link, no login needed to view it, and confirms with a 6-digit code sent by email and a phone number.

Allowed values

The MCP server validates every field. The three that shape a draft:

The full reference (every field, its type, the category list and the errors) lives in one place, the agent documentation, so your agent always reads the current values.

The budget is expressed in cents (450000 = €4,500): it is the indicative budget you have in mind, from €2,000. Price and terms are set out in the commercial proposal. To size it, see UGC pricing in 2026.

Security & limits

Security rests on three safeguards: human confirmation, the commercial proposal, limited tools.

• Mandatory human confirmation. No payment is triggered by the agent; the campaign stays a draft until the brand confirms it with an email code and a phone number.
• Commercial proposal first. Nothing is charged and nothing reaches creators before you accept the proposal from the UGC Pocket team.
• Two tools, no API key. The MCP server exposes only get_service_info and create_campaign_draft, and needs no key, so there is nothing to leak. The REST endpoints that used an API key, and the creator tools, are paused.

In short: an agent can prepare and submit, but can neither spend nor publish without your explicit go-ahead.

FAQ