UGC creator rates 2026: how much to charge brands

Updated 30 September 2026 · 7 min read

Rates by level, in short

Two public grids give the order of magnitude. Influentials puts a beginner at €50 to €150 per video and an experienced creator at €150 to €350; ppc.io gives $50 to $100 and $150 to $500. Prices then vary with the niche, the complexity of the shoot and the rights.

Sources: Influentials: combien coûte l'UGC (French page, no date shown) and ppc.io: UGC pricing (12 January 2026), checked 30 September 2026.

The full grids, level by level and as brands read them, are in UGC pricing in 2026 and UGC video prices in France. This guide covers what is specific to you as a creator: the rights you charge for, the add-ons you sell and the maths of a month.

Charging for usage rights

The key rule: the more the brand exploits your video, the more you charge.

• Organic. The video is posted without media spend. It is the base case, generally included in the base rate.
• Paid advertising. The brand puts money behind the video. Influentials advises planning 20 to 50% more, or a monthly flat fee; ppc.io reports 30 to 50% of the base rate for extended usage rights.
• By duration. Influee gives 3 months at +20 to 30%, 6 months at +25 to 40%, 1 year at +30 to 50% and perpetual rights at 100 to 150% of the base rate.
• Whitelisting. Running ads from your own account: ppc.io reports 30 to 100% of the base fee per month.
• Exclusivity. Not working for a competitor for a period is negotiated case by case: none of these sources gives a standard figure.

Sources: Influentials: combien coûte l'UGC, ppc.io: UGC pricing (12 January 2026) and Influee: UGC usage rights (5 January 2026), checked 30 September 2026.

What each right covers is explained in UGC usage rights and whitelisting; what to write down is in our UGC contract guide.

Packs and add-ons

Selling per unit is the starting point, but packs and add-ons raise your average order without more outreach:

• Volume packs: Influentials gives the example of 3 videos for €400 or 5 for €600. The brand gains variety, you gain stability.
• Extra hooks: €50 to €100 per extra hook according to Influentials, ideal for advertising A/B tests.
• Raw footage: ppc.io reports 30 to 50% of the base rate for unedited files.
• Reformats and options: 9:16, 1:1 and 16:9 versions, burned-in captions, voice-over or a faceless version. Price each one as a separate line.

Sources: Influentials: combien coûte l'UGC and ppc.io: UGC pricing, checked 30 September 2026.

How much you earn per month

A UGC creator has no salary as such: income is what you invoice, minus contributions and tax. The maths is videos per month times price per video. With the Influentials ranges, for illustration only (not an income promise):

The number of videos per month is an assumption for the illustration, not a market average. The hard part is rarely the rate: it is finding enough paid videos every month. These are gross amounts; see the legal status of the UGC creator for the net calculation. If you are paid on views rather than per video, the maths changes completely: see what content rewards really pay.

Getting paid on UGC Pocket

UGC Pocket works differently from a per-video marketplace: you do not quote a price. The path:

1. You request access to a brand.
2. You declare your TikTok and Instagram accounts.
3. You follow the challenge brief.
4. You publish the video on your own account.
5. You paste the link in the app. Our team reviews every video.

Each challenge shows its pay conditions before you start. Pay depends on the views of the videos published on your declared accounts, beyond a threshold of cumulative views, and the status conditions are set out in the creator contract. If you would rather quote a price per delivered video, a per-video platform suits you better: our guide to UGC apps for creators compares both models. For brands, UGC Pocket is from €2,000 per campaign, no subscription, price and terms set out in the commercial proposal: see the pricing page.

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