Best UGC platforms 2026: prices, fees and usage rights
In short
A UGC platform connects brands with creators to order short videos. We compared seven, ours included, using what each one states on its own site (checked 1 October 2026). They differ first on how you pay: Youdji is free for brands and each creator sets a price; Moggo and Billo sell per video (from €99 excl. VAT and from $99); Influee and Insense are monthly subscriptions (from $229 and $500) plus fees on creator payments; Clipstack charges for views on creators' accounts.
UGC Pocket works per campaign: our team builds the campaign and writes the scripts, and creators publish on their own TikTok and Instagram accounts. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Disclosure: we run UGC Pocket. This guide sets out each option's strengths and limits, ours included.
What is a UGC platform?
A UGC platform connects brands with creators who film short, natural-looking videos. It usually handles casting, briefing, delivery, approval and payment in one tool. Brands use it directly, or through their agency: the two are complementary. The main difference between platforms is what you get at the end, a video file you post yourself, or a video published on the creator's account. If the concept is new to you, start with what is UGC.
Comparison of UGC platforms 2026
What each platform states on its own site. “Not stated” means we did not find it on the pages checked.
| Platform | Model | Entry price | Subscription | Platform fee | Usage rights | Who publishes |
|---|---|---|---|---|---|---|
| Youdji | Marketplace, each creator sets a price | $0 a month, plus the creator's price | No | 0% for brands, 20% paid by the creator | Agreed per order | You (files delivered) |
| Moggo | Fixed price per video | €99 excl. VAT (8 to 15 s) | No, optional packs from €500 | Not displayed | 2 years, ads and organic | You (files delivered) |
| Influee | Subscription plus marketplace | $229 a month (up to 10 collaborations) | Yes, cancel anytime | 10% on creator payments | “Content usage rights for all content” | You (files delivered), or the creator with Influee's separate Influencer Marketing offer |
| Billo | Per-video packs | From $99 per video | Video packs | Not stated | Not stated | You, or the creator (organic posting) |
| Insense | Subscription plus marketplace | $500 a month (Brand, billed quarterly) | Yes | 7% to 20% on creator payments | Perpetual digital rights (all digital marketing channels) | You, or the creator (influencer posts) |
| Clipstack | Pay for views, CPM set by the brand | Budget of your choice, no setup fee | No commitment, monthly budget set by the brand | 10% of the budget (at least 20% under €250) | Best videos reusable in paid ads, terms not stated | The creator, on their own accounts |
| UGC Pocket | Managed campaign, scripts written by our team | From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal | No | Set out in the commercial proposal | Reuse defined in the commercial proposal | The creator, on declared TikTok and Instagram accounts |
Checked on each platform's site on 1 October 2026: Youdji pricing, Youdji terms, Moggo pricing, Influee pricing, Influee Influencer Marketing, Billo vs Insense, by Billo, Insense pricing, Clipstack. Offers change: check the exact terms before you order.
Youdji
Strengths: free for brands ($0 a month, 0% commission), more than 11,000 verified creators speaking 45+ languages, payment held in escrow until you approve the order. Limits: you brief, negotiate and agree the rights order by order, and you receive files to post yourself. Compare in detail with UGC Pocket vs Youdji, Youdji vs Moggo and Youdji alternatives.
Sources: Youdji home page, pricing, checked 1 October 2026.
Influee
Strengths: 160,000+ creators in 30+ countries, no long commitment, and Influee Agent, an MCP server for Claude, Claude Code and ChatGPT that can create campaigns and review content. Limits: a monthly plan from $229, with creator payments and a 10% marketplace fee on top. The UGC plans deliver files; publication by influencers on their own social media is a separate Influencer Marketing offer. See our Influee alternative page.
Sources: Influee home page, pricing, Agent + MCP, Influencer Marketing, checked 1 October 2026.
Moggo
Strengths: one fixed price for every creator (€99, €119 or €129 excl. VAT depending on length), two years of ad and organic rights included, packs with no expiry. Moggo targets e-commerce brands, mobile apps and agencies. Limits: files delivered to you; options such as premium editing (+€65) add to the price.
Sources: Moggo home page, pricing, checked 1 October 2026.
Billo
Strengths: pricing that “starts at $99 per video” through packs, 5,000+ creators, organic posting on creator profiles and partnership ads. Limits: creators in the United States, Canada and the United Kingdom, less relevant for a French-speaking audience.
Sources: Billo home page, Billo vs Insense, checked 1 October 2026.
Insense
Strengths: 100,000+ creators in 35+ countries, influencer posts, TikTok Spark Ads and Meta Partnership Ads, perpetual digital rights across all digital marketing channels. Insense says it serves DTC brands, mobile apps and advertising agencies. Limits: plans from $500 a month (Brand, billed $1,500 a quarter), with creator payments and a 7% to 20% fee on top.
Sources: Insense home page, pricing, checked 1 October 2026.
Clipstack
Strengths: you pay for views (“vous payez les vues réelles”), at a CPM you set, on videos posted by selected accounts and creators to their own audiences; views are counted through the official TikTok, Instagram and YouTube APIs after 48 hours. Listed sectors include B2C SaaS and mobile apps, and Clipstack says you can reuse the best UGC in paid ads. Limits: you brief, select the creators and approve each video yourself, and the bill follows the views delivered, within the monthly budget you set.
Source: Clipstack home page, checked 1 October 2026.
UGC Pocket
Strengths: our team builds the campaign and writes the video scripts, following the codes of the formats that work in your sector, then selects the creators and reviews each video. Creators publish on their own declared TikTok and Instagram accounts, and views are read from the public statistics. An AI agent can prepare a campaign draft via MCP, which you then confirm. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Honest limits: launched in 2026, with a creator base still growing. Not the right choice for a test of a few videos, raw files needed fast, a physical product to unbox, or a budget under €2,000. See pricing and the AI agents docs.
How to choose your UGC platform
- You're testing UGC with a few videos: a per-video platform (Moggo, Billo) or a marketplace (Youdji) fits better than a managed campaign.
- You run ads: check the rights and whitelisting (see rights and Spark Ads) and read UGC video for TikTok and Meta Ads.
- You want reach on creators' accounts: Clipstack, Billo's organic posting, Insense's influencer posts, Influee's Influencer Marketing offer, or UGC Pocket.
- You work with AI agents: Influee's MCP server covers much of the workflow; ours stops at a draft that you confirm.
- You're considering AI-generated videos: read AI UGC vs real creators first.
Before deciding, estimate your budget with our guides on UGC pricing and the price of a UGC video, and learn how to find the right creators.
Frequently asked questions
What is a UGC platform?
A UGC platform connects brands with creators to order short videos. It usually handles casting, briefing, delivery, approval and payment in one place. Brands use it directly or through their agency.
Which UGC platform should you choose in 2026?
It depends on what you need. Files at a fixed price: Moggo or Billo. A free marketplace where each creator sets a price: Youdji. Volume across countries by subscription: Influee or Insense. Pay for views on creators' accounts: Clipstack. A campaign built by a team and published by creators: UGC Pocket. Billo and Insense also offer posting by creators as an option, and Influee through a separate offer.
How much does a UGC platform cost?
Checked on 1 October 2026: Youdji costs brands $0 a month plus each creator's price, Moggo starts at €99 excl. VAT per video, Billo at $99 per video, Influee at $229 a month and Insense at $500 a month, plus creator payments and fees. UGC Pocket: from €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
Can an AI agent prepare a UGC campaign?
Yes on some platforms. Influee runs an MCP server that can create and manage campaigns. At UGC Pocket, an AI agent can prepare a campaign draft via MCP, which the brand then confirms. Nothing is billed by an AI agent or before acceptance.