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Podcast UGC clips in talking-head format that hold attention.
On UGC Pocket, our team briefs podcast & clip creators to produce vertical talking-head-style excerpts: piece to camera, conversational tone, captions. One campaign package for the whole campaign, from €2,000: we push for the most views it can get. For brands that want an editorial format, media, courses, audio apps and personal brands.
Campaign package from €2,000 · No subscription
What does a podcast UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Talking-head clip
Piece to camera, one strong idea in 30-45 s, dynamic captions.
Interview / 2-voice format
A podcast-style exchange that opens up a topic tied to the product.
Hot take / opinion
An editorial stance that naturally integrates the brand.
Face-cam storytelling
An anecdote that leads to the solution on offer.
Illustrative previews: launching 2026, join the first brands.
Podcast creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is podcasting. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which podcast brands is it for?
Podcast UGC performs when the product is shown in a real situation. Here are the most common use cases.
Media & editorial brands
The vertical podcast format has become a standard of the social clip: credible and highly shareable.
Audio apps & courses
A creator at ease speaking embodies the topic better than a voice-over.
Personal brand & coaches
Talking head to carry an expert message.
Editorial product launch
A hot take or storytelling to spark the conversation around a release.
Launch a podcast campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Select
Our team selects your podcast creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read UGC for a B2B SaaS · UGC and organic TikTok.
Frequently asked questions about podcast UGC.
How much does a podcast UGC clip cost?
A flat campaign package, from €2,000, set in the commercial proposal we send you. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Do you need a real podcast studio?
No. The "podcast" style here means the talking-head / piece-to-camera format, achievable on a smartphone with good framing and lighting. You specify the look you want in the brief.
Are captions included?
Specify it in the brief: most clip creators deliver videos with dynamic captions, which are essential for this format. Vertical 9:16 format for TikTok and Instagram Reels.
How does payment work?
The price is set in our commercial proposal. Creators are paid by bank transfer, when they request it.
Ready to launch your podcast UGC campaign?
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