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Podcast UGC clips in talking-head format that hold attention.
On UGC Pocket, our team briefs podcast & clip creators to produce vertical talking-head-style excerpts: piece to camera, conversational tone, captions. One campaign package for the whole campaign, from €2,000, paid on performance. For brands that want an editorial format, media, courses, audio apps and personal brands.
Campaign package from €2,000 · No subscription
What does a podcast UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Talking-head clip
Piece to camera, one strong idea in 30-45 s, dynamic captions.
Interview / 2-voice format
A podcast-style exchange that opens up a topic tied to the product.
Hot take / opinion
An editorial stance that naturally integrates the brand.
Face-cam storytelling
An anecdote that leads to the solution on offer.
Illustrative previews of the formats.
Hundreds of creators, including those who talk podcasts.
Your campaign goes out to hundreds of creators in our network, and those whose everyday world is podcasting can join it. The authenticity shows on screen.
Illustrative profiles. Our team pushes your campaign to hundreds of creators in our network, and those who want to join take part.
Which podcast brands is it for?
Podcast UGC performs when the product is shown in a real situation. Here are the most common use cases.
Media & editorial brands
The vertical podcast format has become a standard of the social clip: credible and highly shareable.
Audio apps & courses
A creator at ease speaking embodies the topic better than a voice-over.
Personal brand & coaches
Talking head to carry an expert message.
Editorial product launch
A hot take or storytelling to spark the conversation around a release.
Launch a podcast campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Broadcast
Your campaign goes out to hundreds of creators in our network; those who want to join take part.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video; you can ask for changes through us.
Explore the other creator worlds.
Need help framing your campaign? See the brands page or read UGC for a B2B SaaS · UGC and organic TikTok.
Frequently asked questions about podcast UGC.
How much does a podcast UGC clip cost?
A flat campaign package, from €2,000, set in the commercial proposal we send you. We push the campaign to our network, and we brief and pay the creators who join. No subscription.
Do you need a real podcast studio?
No. The "podcast" style here means the talking-head / piece-to-camera format, achievable on a smartphone with good framing and lighting. You specify the look you want in the brief.
Are captions included?
Specify it in the brief: most clip creators deliver videos with dynamic captions, which are essential for this format. Vertical 9:16 format for TikTok and Instagram Reels.
How does payment work?
The price is set in our commercial proposal. Creators are paid by bank transfer, when they request it.
Ready to launch your podcast UGC campaign?
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