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Gaming UGC videos shot by real players, keyboard warriors, and streamers: not actors reading a script.
Describe your product and our team writes the brief for gaming creators who actually play. Perfect for indie game launches, mechanical keyboards and mice, streaming mics and capture cards, gaming energy drinks, and mobile games you want people to install. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a gaming UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
First-launch reaction
The creator hits play on your new game live on cam and captures the genuine 'oh, this is good' moment in the first 30 seconds of gameplay.
Setup upgrade reveal
A before/after of their desk as they swap in your keyboard, mouse or mic, ending on the ranked match where the upgrade actually shows.
Ranked run + energy drink
A late-night grind clip where they crack open your energy drink between rounds and narrate the clutch play it fueled.
Mobile install challenge
Screen-recorded gameplay of your mobile game with a hook like 'I didn't expect to get hooked in 3 minutes' and a clear install cue.
Illustrative previews of the formats.
Gaming creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is gaming. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators and reviews every video.
Which gaming brands is it for?
Gaming UGC performs when the product is shown in a real situation. Here are the most common use cases.
Video games (indie & AAA)
Nothing sells a game like an unscripted reaction and raw gameplay: players trust other players over a polished trailer.
Gaming peripherals
Keyboards, mice and headsets live or die on feel, so a creator showing the click, the weight and the in-game result converts far better than a spec sheet.
Streaming gear
Mics, capture cards and lights need proof in the wild: a creator demoing their own upgraded stream shows buyers exactly what they'll get.
Gaming energy drinks
The whole ritual is native to a grind session, so a real late-night clip feels like content, not an ad.
Launch a gaming campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Accept
You accept our commercial proposal. Our team selects your gaming creators.
Post
Creators post their 9:16 videos on their own TikTok and Instagram accounts.
Review
Our team reviews every video. You can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about gaming UGC.
What does a gaming UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
Are these real gamers or actors?
Real players. Each creator lists their subniche (FPS, cozy, indie, setups) and platform, so our team can match your product to someone whose audience actually games: not an actor pretending to.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok and Instagram Reels. Screen-recorded gameplay and face-cam reactions both work in this format.
How do revisions and payment work?
Our team reviews every posted video, and you can ask for changes through us. Each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your gaming UGC campaign?
Unlock a new acquisition channel today