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Gaming UGC videos shot by real players, keyboard warriors, and streamers: not actors reading a script.
Launch a campaign in minutes: describe your product and our team writes the brief for gaming creators who actually play. Perfect for indie game launches, mechanical keyboards and mice, streaming mics and capture cards, gaming energy drinks, and mobile games you want people to install. Set one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it.
Campaign package from €2,000 · Invoiced once · No subscription
What does a gaming UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
First-launch reaction
The creator hits play on your new game live on cam and captures the genuine 'oh, this is good' moment in the first 30 seconds of gameplay.
Setup upgrade reveal
A before/after of their desk as they swap in your keyboard, mouse or mic, ending on the ranked match where the upgrade actually shows.
Ranked run + energy drink
A late-night grind clip where they crack open your energy drink between rounds and narrate the clutch play it fueled.
Mobile install challenge
Screen-recorded gameplay of your mobile game with a hook like 'I didn't expect to get hooked in 3 minutes' and a clear install cue.
Illustrative previews: launching 2026, join the first brands.
Gaming creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is gaming. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which gaming brands is it for?
Gaming UGC performs when the product is shown in a real situation. Here are the most common use cases.
Video games (indie & AAA)
Nothing sells a game like an unscripted reaction and raw gameplay: players trust other players over a polished trailer.
Gaming peripherals
Keyboards, mice and headsets live or die on feel, so a creator showing the click, the weight and the in-game result converts far better than a spec sheet.
Streaming gear
Mics, capture cards and lights need proof in the wild: a creator demoing their own upgraded stream shows buyers exactly what they'll get.
Gaming energy drinks
The whole ritual is native to a grind session, so a real late-night clip feels like content, not an ad.
Launch a gaming campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Choose
Select your gaming creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about gaming UGC.
What does a gaming UGC campaign cost?
You pick one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Are these real gamers or actors?
Real players. Each creator lists their subniche (FPS, cozy, indie, setups) and platform, so you can match your product to someone whose audience actually games: not an actor pretending to.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts. Screen-recorded gameplay and face-cam reactions both work in this format.
How do revisions and payment work?
You review each video and request changes before approving. You approve every video, and the creator is paid by us, by bank transfer, when they request it.
Ready to launch your gaming UGC campaign?
Unlock a new acquisition channel today