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Cat UGC videos that grab attention in 2 seconds.
On UGC Pocket, you work with creators who film their cat in everyday life to produce vertical UGC videos. One campaign package for the whole campaign, from €2,000: we push for the most views it can get. Perfect for brands in wet food, litter, cat trees, smart feeders or insurance.
Campaign package from €2,000 · No subscription
What does a cat UGC video look like?
Here are the formats that work best in this niche. Every video is shot in vertical 9:16 and posted on the creator's own account.
Wet food / kibble test
The cat tastes, the reaction is filmed: the appeal is visible instantly.
Litter demo
Before / after odor, clumping, ease of cleaning.
Cat tree assembly / unboxing
A sped-up build, then the cat adopting it.
Smart feeder
A demo of the app and gadget in a real situation.
Illustrative previews: launching 2026, join the first brands.
Cat creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is cats. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators and reviews every video.
Which cat brands is it for?
Cat UGC performs when the product is shown in a real situation. Here are the most common use cases.
Litter & hygiene
Odor and cleanliness are demonstrated on screen far better than they can be described.
Feline food
Wet food, kibble, treats: real appetite is the number-one argument.
Furniture & accessories
Cat trees, scratchers, beds: shown adopted by the cat.
Smart devices & insurance
App demos and reassuring messages, owner-to-owner tone.
Launch a cat campaign in 4 steps.
Brief
You describe your product; our team writes the video scripts, following the codes of the formats that perform in your field.
Accept
The UGC Pocket team sends a commercial proposal: a flat campaign package from €2,000.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team selects the creators and reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Pet UGC: why it converts · UGC and organic TikTok.
Frequently asked questions about cat UGC.
How much does a cat UGC campaign cost?
One campaign package, from €2,000, set in our commercial proposal. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
A cat is unpredictable to film: how does it work?
Exactly: cat creators know their animal and know how to capture the right moments. It's that unpredictable spontaneity that makes feline UGC perform so well organically.
Which platforms?
Vertical 9:16 format for TikTok and Instagram Reels, depending on the target specified in your brief.
How does payment work?
The price is set in the commercial proposal. Our team pays the creators by bank transfer, when they request it.
Ready to launch your cat UGC campaign?
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