UGCHome › Cat UGC
Cat UGC videos that grab attention in 2 seconds.
On UGC Pocket, you brief creators who film their cat in everyday life to produce vertical UGC videos. One campaign package for the whole campaign, from €2,000, invoiced once: we push for the most views it can get. Perfect for brands in wet food, litter, cat trees, smart feeders or insurance.
Campaign package from €2,000 · Invoiced once · No subscription
What does a cat UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Wet food / kibble test
The cat tastes, the reaction is filmed: the appeal is visible instantly.
Litter demo
Before / after odor, clumping, ease of cleaning.
Cat tree assembly / unboxing
A sped-up build, then the cat adopting it.
Smart feeder
A demo of the app and gadget in a real situation.
Illustrative previews: launching 2026, join the first brands.
Cat creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is cats. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which cat brands is it for?
Cat UGC performs when the product is shown in a real situation. Here are the most common use cases.
Litter & hygiene
Odor and cleanliness are demonstrated on screen far better than they can be described.
Feline food
Wet food, kibble, treats: real appetite is the number-one argument.
Furniture & accessories
Cat trees, scratchers, beds: shown adopted by the cat.
Smart devices & insurance
App demos and reassuring messages, owner-to-owner tone.
Launch a cat campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Choose
Select your cat creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Pet UGC: why it converts · UGC and organic TikTok.
Frequently asked questions about cat UGC.
How much does a cat UGC campaign cost?
You pick one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
A cat is unpredictable to film: how does it work?
Exactly: cat creators know their animal and know how to capture the right moments. It's that unpredictable spontaneity that makes feline UGC perform so well organically.
Which platforms?
Vertical 9:16 format for TikTok, Instagram Reels, YouTube Shorts, Snapchat and Facebook, depending on the target specified in your brief.
How does payment work?
Nothing is charged without your approval. The creator is paid once the video is approved; they are paid by bank transfer, when they request it.
Ready to launch your cat UGC campaign?
Unlock a new acquisition channel today