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Sport UGC videos filmed by real athletes and gym-goers, not actors.
Get creators who actually train to film your product in the moments that sell it: activewear worn through a real session, a pre-workout mixed on camera, resistance bands unboxed before a home workout, a smartwatch checked mid-run. Perfect for activewear labels, sports nutrition and supplement brands, home fitness equipment, recovery tools and clubs. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a sport UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Gym-bag haul
The creator empties their bag before a session and talks through your shaker, bands or wrist wraps as everyday essentials.
First-set POV
A phone clipped to the rack films a raw working set, with your grips, belt or knee sleeves shown exactly as they're used.
Pre-workout ritual
Scooping, mixing and the on-camera reaction, then straight into the warm-up so the energy claim feels earned, not scripted.
30-day progress recap
A quick before/after training montage that frames your gear, app or supplement as part of a real routine, not a miracle.
Illustrative previews of the formats.
Sport creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is sport. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which sport brands is it for?
Sport UGC performs when the product is shown in a real situation. Here are the most common use cases.
Activewear & training apparel
Fit, sweat-test and movement matter more than a studio shot, so real athletes wearing it through a session convert far better.
Sports nutrition & supplements
Taste, mixability and honest energy reactions on camera build the trust a claim on the label never will.
Home fitness equipment
Buyers want to see the space it needs and how it actually feels to use, which real home-gym footage answers instantly.
Clubs, teams & fitness apps
Members and users filming their own sessions turn a subscription into something prospects can picture themselves doing.
Launch a sport campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Select
Our team selects your sport creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about sport UGC.
How much does a Sport UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
Are the creators real athletes or just actors?
They're genuine gym-goers, runners, lifters and coaches who train regularly, so the product is filmed in a real session rather than a staged one. Our team selects each creator on their subniche and past work.
Which platforms and format do you deliver?
Every video is vertical 9:16, ready for TikTok and Instagram Reels. Our team can run the same script across several creators to test different hooks and body types.
What about revisions and paying the creators?
You describe your product, our team writes the scripts and reviews every posted video, and you can ask for changes through us. Each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your sport UGC campaign?
Unlock a new acquisition channel today