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Sport UGC videos filmed by real athletes and gym-goers, not actors.
Brief creators who actually train to film your product in the moments that sell it: activewear worn through a real session, a pre-workout mixed on camera, resistance bands unboxed before a home workout, a smartwatch checked mid-run. Perfect for activewear labels, sports nutrition and supplement brands, home fitness equipment, recovery tools and clubs. Set a budget from €50 to €2000 per creator, brief 1 to 50 of them, and pay only once you approve the videos.
Budget from €50/creator · Pay on approval · No subscription
What does a sport UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Gym-bag haul
The creator empties their bag before a session and talks through your shaker, bands or wrist wraps as everyday essentials.
First-set POV
A phone clipped to the rack films a raw working set, with your grips, belt or knee sleeves shown exactly as they're used.
Pre-workout ritual
Scooping, mixing and the on-camera reaction, then straight into the warm-up so the energy claim feels earned, not scripted.
30-day progress recap
A quick before/after training montage that frames your gear, app or supplement as part of a real routine, not a miracle.
Illustrative previews: launching 2026, join the first brands.
Sport creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is sport. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which sport brands is it for?
Sport UGC performs when the product is shown in a real situation. Here are the most common use cases.
Activewear & training apparel
Fit, sweat-test and movement matter more than a studio shot, so real athletes wearing it through a session convert far better.
Sports nutrition & supplements
Taste, mixability and honest energy reactions on camera build the trust a claim on the label never will.
Home fitness equipment
Buyers want to see the space it needs and how it actually feels to use, which real home-gym footage answers instantly.
Clubs, teams & fitness apps
Members and users filming their own sessions turn a subscription into something prospects can picture themselves doing.
Launch a sport campaign in 4 steps.
Brief
Describe your sport product in plain text. The AI structures the campaign.
Choose
Select your sport creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about sport UGC.
How much does a Sport UGC campaign cost?
You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 creators. There's no subscription, and you only pay once you've approved the videos.
Are the creators real athletes or just actors?
They're genuine gym-goers, runners, lifters and coaches who train regularly, so the product is filmed in a real session rather than a staged one. You review each creator's subniche and past work before briefing them.
Which platforms and format do you deliver?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts. You can request the same brief across several creators to test different hooks and body types.
What about revisions and paying the creators?
You write a free-text brief that our AI structures for the creator, review the result and request changes before approving. Creators are paid by bank transfer within 5 business days of your approval.
Ready to launch your sport UGC campaign?
Brief today, receive your sport videos in a few days.
The app is coming to the App Store and Google Play.