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Food UGC videos that make people hungry and ready to buy.
On UGC Pocket, you brief food creators who cook and test your products at home: recipes, tastings, utensil demos. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. For food brands, fine grocery, utensils, appliances and delivery or recipe apps.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a food UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Recipe featuring the product
The product used in a real dish: a credible, appetizing context.
Tasting / reaction
The first bite filmed in close-up, an honest take on the taste.
Utensil / appliance demo
The device in action, time saved shown rather than described.
Grocery / box unboxing
A mouth-watering unboxing and first use.
Illustrative previews of the formats.
Food creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is cooking. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which food brands is it for?
Food UGC performs when the product is shown in a real situation. Here are the most common use cases.
Food products & grocery
The product worked into a recipe gives a usage context a packshot never shows.
Utensils & appliances
Time saved and results can be filmed: food processor, air fryer, blender in action.
Food boxes & subscriptions
Unboxing + first recipe to show perceived value.
Recipe & delivery apps
An app demo grounded in a real cooking moment.
Launch a food campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Accept
You accept our commercial proposal, then our team publishes the challenges and selects the creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video. You can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read How to write a UGC brief that works · UGC and organic TikTok.
Frequently asked questions about food UGC.
How much does a food UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
Do I have to send my product to the creator?
Yes for physical products (food, utensils): you specify shipping in the brief. For an app, simple access is enough. Creators then work the product into their everyday cooking.
Which formats and platforms?
Vertical 9:16 for TikTok and Instagram Reels. Short, appetizing recipes perform strongly in organic.
How does payment work?
The commercial proposal sets the price and terms, and nothing is billed before acceptance. Our team reviews every video. Each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your food UGC campaign?
Unlock a new acquisition channel today