UGCHome › Food UGC
Food UGC videos that make people hungry and ready to buy.
On UGC Pocket, you brief food creators who cook and test your products at home: recipes, tastings, utensil demos. One campaign package for the whole campaign, from €2,000, invoiced once: we push for the most views it can get. For food brands, fine grocery, utensils, appliances and delivery or recipe apps.
Campaign package from €2,000 · Invoiced once · No subscription
What does a food UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Recipe featuring the product
The product used in a real dish: a credible, appetizing context.
Tasting / reaction
The first bite filmed in close-up, an honest take on the taste.
Utensil / appliance demo
The device in action, time saved shown rather than described.
Grocery / box unboxing
A mouth-watering unboxing and first use.
Illustrative previews: launching 2026, join the first brands.
Food creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is cooking. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which food brands is it for?
Food UGC performs when the product is shown in a real situation. Here are the most common use cases.
Food products & grocery
The product worked into a recipe gives a usage context a packshot never shows.
Utensils & appliances
Time saved and results can be filmed: food processor, air fryer, blender in action.
Food boxes & subscriptions
Unboxing + first recipe to show perceived value.
Recipe & delivery apps
An app demo grounded in a real cooking moment.
Launch a food campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Choose
Select your food creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read How to write a UGC brief that works · UGC and organic TikTok.
Frequently asked questions about food UGC.
How much does a food UGC campaign cost?
You pick one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Do I have to send my product to the creator?
Yes for physical products (food, utensils): you specify shipping in the brief. For an app, simple access is enough. Creators then work the product into their everyday cooking.
Which formats and platforms?
Vertical 9:16 for TikTok, Instagram Reels, YouTube Shorts, Snapchat, Facebook. Short, appetizing recipes perform strongly in organic.
How does payment work?
Nothing is charged without your approval. The creator is paid once the video is approved; the creator is paid by bank transfer, when they request it.
Ready to launch your food UGC campaign?
Unlock a new acquisition channel today