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Wellness UGC videos filmed by real people who actually use the products, not paid actors.
Launch a campaign for your supplement, sleep aid, meditation or fitness app and get authentic vertical videos from creators who live this stuff daily. Think a morning magnesium routine, a first week on a habit-tracking app, a wind-down ritual before bed, or an honest take on an adaptogen blend. Set each creator's budget between €50 and €2000, brief 1 to 50 creators, and pay only once you approve the videos.
Budget from €50/creator · Pay on approval · No subscription
What does a wellness UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Morning routine
The creator films their real 6am stack — supplement, water, journaling — and slots your product in without breaking the flow.
30-day honest test
A day-1 vs day-30 diary of using your app, sleep aid or supplement, with candid check-ins that build trust over the arc.
Wind-down ritual
A dimly lit before-bed sequence showing tea, stretching and your sleep or calm product as the last step of the day.
Talking-head reaction
A face-to-camera creator explaining why they were skeptical about the product and what actually changed after trying it.
Illustrative previews: launching 2026, join the first brands.
Wellness creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is wellness. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which wellness brands is it for?
Wellness UGC performs when the product is shown in a real situation. Here are the most common use cases.
Supplements & vitamins
Viewers trust a real person showing how they take it and how they feel far more than a claims-heavy studio ad.
Meditation & fitness apps
Screen-recorded sessions and honest first-week reactions show the app in real use, which drives installs better than app-store screenshots.
Sleep aids
Intimate bedroom-lit routines make the promise of better rest feel believable and personal instead of clinical.
Mental wellness & journaling
Vulnerable, first-person storytelling matches the category's emotional stakes and gives quiet products a human face.
Launch a wellness campaign in 4 steps.
Brief
Describe your wellness product in plain text. The AI structures the campaign.
Choose
Select your wellness creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about wellness UGC.
How much does a wellness UGC campaign cost?
You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 creators. There's no subscription — you only pay for the videos you approve.
Are the creators real users or actors?
They're real people who create in the wellness space — sleep, supplements, yoga, mental health. You review each creator's subniche and past work before you brief them, so the fit is genuine, not staged.
Which platforms and formats do I get?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts. Your free-text brief is structured by AI so creators know exactly the format, hook and product moments you want.
What about revisions and paying creators?
You only pay once you approve the videos, so revisions happen before any money moves. Approved creators are paid by bank transfer within 5 business days.
Ready to launch your wellness UGC campaign?
Brief today, receive your wellness videos in a few days.
The app is coming to the App Store and Google Play.