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Lifestyle UGC videos filmed in real routines by real creators, not studio actors.
Describe your product and let real creators film it inside their actual day. Perfect for daily-vlog goods, productivity tools, planners and journals, coffee and kitchen gear, self-care and everyday consumer products. One flat campaign package, from €2,000. We commit to getting the most views we can from it.
Campaign package from €2,000 · No subscription
What does a lifestyle UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Day in the life
The creator films a natural morning-to-evening vlog and drops your product into the moments where it actually fits.
Get ready with me
A calm GRWM voiceover where the product becomes part of the routine, held to camera as they talk through their day.
Desk & routine reset
A clean-up and organise clip where your planner, gadget or gear is the piece that finally makes the setup work.
Things that made my week better
A quick listicle of everyday wins with your product featured as the standout the viewer wants to try.
Illustrative previews of the formats.
Lifestyle creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is lifestyle. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators and reviews every video.
Which lifestyle brands is it for?
Lifestyle UGC performs when the product is shown in a real situation. Here are the most common use cases.
Daily-vlog & everyday goods
Viewers trust a product more when they see it slotted into a real day rather than staged on a white background.
Productivity & planners
Watching someone actually plan their week with your tool sells the habit, not just the object.
Self-care & wellness
Calm, unscripted routine clips make the product feel like a ritual worth adopting.
Home & kitchen essentials
Everyday-use footage in a real kitchen or living room shows the product earning its place.
Launch a lifestyle campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Accept
You accept our commercial proposal. Our team selects your lifestyle creators.
Post
Creators post their 9:16 videos on their own TikTok and Instagram accounts.
Review
Our team reviews every video and pays the creators. Ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about lifestyle UGC.
How much does a lifestyle UGC video cost?
One flat campaign package, from €2,000, set in our commercial proposal. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Are the creators real people or actors?
They're real lifestyle creators who film inside their own routines. Our team selects profiles by subniche, platform and rating, so the person and the aesthetic actually match your brand.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok and Instagram Reels.
What about revisions and getting paid?
Our team reviews every video against your brief, and you can ask for changes through us. The creator is paid by us, by bank transfer, when they request it.
Ready to launch your lifestyle UGC campaign?
Unlock a new acquisition channel today