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Lifestyle UGC videos filmed in real routines by real creators, not studio actors.
Launch a lifestyle campaign in minutes: describe your product and let real creators film it inside their actual day. Perfect for daily-vlog goods, productivity tools, planners and journals, coffee and kitchen gear, self-care and everyday consumer products. Set any budget from €50 to €2000 per creator, brief 1 to 50 of them, and pay only once you approve the videos.
Budget from €50/creator · Pay on approval · No subscription
What does a lifestyle UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Day in the life
The creator films a natural morning-to-evening vlog and drops your product into the moments where it actually fits.
Get ready with me
A calm GRWM voiceover where the product becomes part of the routine, held to camera as they talk through their day.
Desk & routine reset
A clean-up and organise clip where your planner, gadget or gear is the piece that finally makes the setup work.
Things that made my week better
A quick listicle of everyday wins with your product featured as the standout the viewer wants to try.
Illustrative previews: launching 2026, join the first brands.
Lifestyle creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is lifestyle. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which lifestyle brands is it for?
Lifestyle UGC performs when the product is shown in a real situation. Here are the most common use cases.
Daily-vlog & everyday goods
Viewers trust a product more when they see it slotted into a real day rather than staged on a white background.
Productivity & planners
Watching someone actually plan their week with your tool sells the habit, not just the object.
Self-care & wellness
Calm, unscripted routine clips make the product feel like a ritual worth adopting.
Home & kitchen essentials
Everyday-use footage in a real kitchen or living room shows the product earning its place.
Launch a lifestyle campaign in 4 steps.
Brief
Describe your lifestyle product in plain text. The AI structures the campaign.
Choose
Select your lifestyle creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about lifestyle UGC.
How much does a lifestyle UGC video cost?
You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 creators. There's no subscription, and you only pay once you've approved the videos.
Are the creators real people or actors?
They're real lifestyle creators who film inside their own routines. You pick from profiles by subniche, platform and rating, so the person and the aesthetic actually match your brand.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts straight out of the app.
What about revisions and getting paid?
You review each video against your brief and can request changes before approving. You only pay on approval, and the creator is paid by bank transfer within 5 business days.
Ready to launch your lifestyle UGC campaign?
Brief today, receive your lifestyle videos in a few days.
The app is coming to the App Store and Google Play.