HomeCategoriesFashion UGC

👗 Fashion category

Fashion UGC videos shot by real creators who actually wear your pieces.

Brief the campaign, and creators film vertical try-on and styling videos for your clothing line, jewelry drop, sneaker launch, accessory brand, or resale app. Set the budget per creator from €50 to €2000, pick 1 to 50 creators, and pay only once you approve the videos. No subscription, no agency, no casting calls.

Budget from €50/creator · Pay on approval · No subscription

Fashion campaign
I need 5 creators to film get-ready-with-me try-on videos styling our new autumn knitwear collection for TikTok and Reels.
👗 Fashion🐶 Dog🍳 Cooking
Budget / creator€150
Analyze the brief
Video examples

What does a fashion UGC video look like?

Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.

▶ 9:16 · 👗

Try-on haul

The creator unboxes and tries on several pieces from your drop, showing fit, fabric and sizing on a real body.

▶ 9:16 · 👗

Get ready with me

A full outfit built around your item while the creator talks through why it works and where they'd wear it.

▶ 9:16 · 👗

Styling three ways

One jacket or bag styled into three looks — casual, work and night out — to show versatility and outfit value.

▶ 9:16 · 👗

Fit check on the go

A quick mirror or street fit check with a hook like "nobody's talking about this brand yet" to stop the scroll.

Illustrative previews: launching 2026, join the first brands.

Specialized creators

Fashion creators, not a generalist pool.

Rather than a generalist creator, you work with profiles whose everyday world is fashion. The authenticity shows on screen.

@lena.wears
Everyday minimalist fits · Reels · ★4.9
@thriftedbymaya
Resale & secondhand hauls · TikTok · ★4.8
@jordan.onfoot
Sneakers & streetwear · Shorts · ★4.7

Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.

Use cases

Which fashion brands is it for?

Fashion UGC performs when the product is shown in a real situation. Here are the most common use cases.

Clothing & apparel brands

Try-on videos show real fit and drape across body types, which sells garments far better than a flat studio shot.

Jewelry & accessories

Close-up styling clips let viewers see sparkle, scale and how a piece layers into an actual everyday outfit.

Shoes & sneakers

On-foot walking shots and pairing ideas answer the "how do they really look" question that drives the purchase.

Resale & thrift apps

Authentic haul and "come thrift with me" videos match the secondhand vibe and feel like a friend's recommendation.

How it works

Launch a fashion campaign in 4 steps.

1

Brief

Describe your fashion product in plain text. The AI structures the campaign.

2

Choose

Select your fashion creators by platform and rating.

3

Receive

The videos land in the app within a few days, in 9:16.

4

Approve

You rate, approve and pay. Nothing is charged without your go-ahead.

Other categories

Explore the 22 creator worlds.

Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.

Fashion FAQ

Frequently asked questions about fashion UGC.

How much does a fashion UGC video cost?

You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 creators. There's no subscription — you only pay once you approve the videos you receive.

Are the creators real people, and how are they picked?

Every creator is a real person who genuinely films and wears fashion content — no actors on a soundstage. You review profiles by subniche and platform, then pick the ones whose style fits your brand before any video is made.

Which platforms and format do I get?

All videos are vertical 9:16, ready to post on TikTok, Instagram Reels and YouTube Shorts. You describe your campaign in plain text and our AI structures it into a clear brief for creators.

What if I don't like a video, and when do creators get paid?

You only pay for videos you approve, so nothing leaves your budget for work that misses the brief. Once approved, the creator is paid by bank transfer within 5 business days.

Ready to launch your fashion UGC campaign?

Brief today, receive your fashion videos in a few days.

The app is coming to the App Store and Google Play.