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Fashion UGC videos shot by real creators who actually wear your pieces.
Brief the campaign, and creators film vertical try-on and styling videos for your clothing line, jewelry drop, sneaker launch, accessory brand, or resale app. Our team selects the creators and reviews every video. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a fashion UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Try-on haul
The creator unboxes and tries on several pieces from your drop, showing fit, fabric and sizing on a real body.
Get ready with me
A full outfit built around your item while the creator talks through why it works and where they'd wear it.
Styling three ways
One jacket or bag styled into three looks: casual, work and night out: to show versatility and outfit value.
Fit check on the go
A quick mirror or street fit check with a hook like "nobody's talking about this brand yet" to stop the scroll.
Illustrative previews of the formats.
Fashion creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is fashion. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which fashion brands is it for?
Fashion UGC performs when the product is shown in a real situation. Here are the most common use cases.
Clothing & apparel brands
Try-on videos show real fit and drape across body types, which sells garments far better than a flat studio shot.
Jewelry & accessories
Close-up styling clips let viewers see sparkle, scale and how a piece layers into an actual everyday outfit.
Shoes & sneakers
On-foot walking shots and pairing ideas answer the "how do they really look" question that drives the purchase.
Resale & thrift apps
Authentic haul and "come thrift with me" videos match the secondhand vibe and feel like a friend's recommendation.
Launch a fashion campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Select
Our team selects your fashion creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about fashion UGC.
How much does a fashion UGC video cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
Are the creators real people, and how are they picked?
Every creator is a real person who genuinely films and wears fashion content: no actors on a soundstage. Our team selects the ones whose style fits your brand before any video is made.
Which platforms and format do I get?
All videos are vertical 9:16, ready to post on TikTok and Instagram Reels. You describe your campaign in plain text and our team turns it into a clear brief for creators.
What if I don't like a video, and when do creators get paid?
Our team reviews every posted video, and you can ask for changes through us. Each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your fashion UGC campaign?
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