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Home & decor UGC videos shot in real living rooms, by people who actually use the product.
Brief creators who film your furniture, wall decor, homeware, cleaning products or full room makeovers where they belong: at home. Describe your product in plain words. One flat campaign package, from €2,000. Our team turns your brief into a clear shot list. We commit to getting the most views we can from it.
Campaign package from €2,000 · No subscription
What does a home & decor UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Room makeover reveal
A slow pan of a bland corner, then a hard cut to the same space transformed with your rug, lamp and shelf styled in.
Satisfying clean-with-me
Close-up ASMR of your spray dissolving grease or water stains, wiped away in one continuous streak-free swipe.
Unbox & assemble
Creator opens the flat-pack, builds the chair on camera and shows how sturdy it feels once it's standing.
Shop-my-shelf styling
A styling tour of a shelfie or console table, pointing to each decor piece and where it came from.
Illustrative previews of the formats.
Home & decor creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is home & decor. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators and reviews every video.
Which home & decor brands is it for?
Home & decor UGC performs when the product is shown in a real situation. Here are the most common use cases.
Furniture & flat-pack
Buyers hesitate on sight-unseen pieces: seeing a real person assemble it and sit on it kills the returns anxiety.
Home decor & wall art
Decor sells on vibe, and a creator styling it into their own space shows the look far better than a white-background photo.
Cleaning & homecare
The satisfying before-and-after of a product actually working is the hook that stops the scroll and drives the click.
Homeware & kitchen
Everyday objects feel worth buying when someone shows the small ritual of using them in a lived-in kitchen.
Launch a home & decor campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Accept
You accept our commercial proposal. Our team selects your home & decor creators.
Post
Creators post their 9:16 videos on their own TikTok and Instagram accounts.
Review
Our team reviews every video and pays the creators. Ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about home & decor UGC.
What does a home & decor UGC video cost?
One flat campaign package, from €2,000, set in our commercial proposal. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Are the creators real home & decor people?
Yes. Each creator has a home-focused feed: rental makeovers, styling, cleaning satisfaction: so they film in a real space that matches your product, not a rented studio set.
Which platforms and format do I get?
Every video is shot vertical in 9:16 and posted by the creator on their own TikTok or Instagram account.
How do revisions and payment work?
Our team reviews every posted video, and you can ask for changes through us. The creator is paid by us, by bank transfer, when they request it.
Ready to launch your home & decor UGC campaign?
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