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Beauty UGC videos filmed by real users, not agency actors.
Launch a campaign in minutes for your serum, foundation, hair mask, fragrance or LED device. Creators film authentic 9:16 videos for TikTok, Reels and Shorts — first-application shots, textures, before/afters and honest reactions. Set each creator's budget from €50 to €2000, pick 1 to 50 creators, and pay only once you approve the videos.
Budget from €50/creator · Pay on approval · No subscription
What does a beauty UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
GRWM routine
The creator layers your skincare or makeup step by step while narrating why each product earns a spot in their morning routine.
Texture & swatch close-up
Macro shots of the cream melting into skin or lipstick gliding on the wrist to show finish, shade and how it feels.
2-week before/after
A diary-style clip pairing a bare-skin day-one selfie with day-fourteen results after using your serum or treatment.
Empties & honest review
The creator holds a finished bottle and explains, unscripted, what actually changed and why they'd repurchase.
Illustrative previews: launching 2026, join the first brands.
Beauty creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is beauty. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which beauty brands is it for?
Beauty UGC performs when the product is shown in a real situation. Here are the most common use cases.
Skincare & serums
Real skin types and honest 2-week results build the trust a polished studio ad can't fake for actives and treatments.
Makeup & complexion
Swatches, wear tests and shade-match reactions let buyers see the true finish on skin like theirs before they add to cart.
Haircare & styling
Wash-day routines and after-shots on real hair textures prove a mask or oil actually delivers the transformation.
Fragrance & beauty-tech
Scent-story storytelling and unboxing-to-first-use clips make perfumes and LED or cleansing devices feel worth the price.
Launch a beauty campaign in 4 steps.
Brief
Describe your beauty product in plain text. The AI structures the campaign.
Choose
Select your beauty creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about beauty UGC.
How much does a beauty UGC campaign cost?
You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 creators. There's no subscription — you only pay once you approve the delivered videos.
How are beauty creators selected, and will the videos feel authentic?
Creators apply to your brief and you choose the profiles that fit — matching skin type, hair texture or subniche. They film on their own phones in their real routine, so the result reads like a genuine recommendation, not an ad read.
Which platforms and format do the videos come in?
Every video is native vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts. You can also reuse the raw files as paid social or on your product pages.
What about revisions and paying the creators?
You review each video and request changes before approving. You're only charged once you approve, and creators are paid by bank transfer within 5 business days.
Ready to launch your beauty UGC campaign?
Brief today, receive your beauty videos in a few days.
The app is coming to the App Store and Google Play.