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Beauty UGC videos filmed by real users, not actors.
Launch a campaign for your serum, foundation, hair mask, fragrance or LED device. Creators film authentic 9:16 videos for TikTok and Instagram Reels: first-application shots, textures, before/afters and honest reactions. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a beauty UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
GRWM routine
The creator layers your skincare or makeup step by step while narrating why each product earns a spot in their morning routine.
Texture & swatch close-up
Macro shots of the cream melting into skin or lipstick gliding on the wrist to show finish, shade and how it feels.
2-week before/after
A diary-style clip pairing a bare-skin day-one selfie with day-fourteen results after using your serum or treatment.
Empties & honest review
The creator holds a finished bottle and explains, unscripted, what actually changed and why they'd repurchase.
Illustrative previews of the formats.
Beauty creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is beauty. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which beauty brands is it for?
Beauty UGC performs when the product is shown in a real situation. Here are the most common use cases.
Skincare & serums
Real skin types and honest 2-week results build the trust a polished studio ad can't fake for actives and treatments.
Makeup & complexion
Swatches, wear tests and shade-match reactions let buyers see the true finish on skin like theirs before they add to cart.
Haircare & styling
Wash-day routines and after-shots on real hair textures prove a mask or oil actually delivers the transformation.
Fragrance & beauty-tech
Scent-story storytelling and unboxing-to-first-use clips make perfumes and LED or cleansing devices feel worth the price.
Launch a beauty campaign in 4 steps.
Brief
Our team gets back to you with a commercial proposal and writes the campaign scripts, following the codes of the formats that perform in your field.
Creators
Our team accepts your beauty creators and publishes the challenges.
Publish
Creators post 9:16 videos on their own TikTok and Instagram accounts.
Review
Our team reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about beauty UGC.
How much does a beauty UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
How are beauty creators selected, and will the videos feel authentic?
Creators apply to your campaign and our team selects the profiles that fit: matching skin type, hair texture or subniche. They film on their own phones in their real routine, so the result reads like a genuine recommendation, not an ad read.
Which platforms and format do the videos come in?
Every video is native vertical 9:16, ready for TikTok and Instagram Reels. Reuse of the videos in ads or on your site is defined in the commercial proposal.
What about revisions and paying the creators?
Our team reviews every posted video, and you can ask for changes through us. Each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your beauty UGC campaign?
Unlock a new acquisition channel today