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Auto UGC videos filmed by enthusiasts, not in a studio.
On UGC Pocket, you brief auto creators who film their car and products in everyday life: test drives, detailing, accessories, gadgets. One campaign package for the whole campaign, from €2,000: we push for the most views it can get. For brands in car accessories, care products, insurance, parts and mobility apps.
Campaign package from €2,000 · No subscription
What does an auto UGC video look like?
Here are the formats that work best in this niche. Every video is vertical 9:16, posted by creators on their own TikTok and Instagram accounts.
Detailing before / after
Polishing, ceramic coating, interior cleaning: the visual result speaks for itself.
Accessory test
Phone mount, dashcam, charger: installed and tested while driving.
Part / gadget unboxing
Quick unboxing and install, enthusiast tone.
Driving demo
The accessory or app in a real situation, behind the wheel or parked.
Illustrative previews: launching 2026, join the first brands.
Auto creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is cars. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which auto brands is it for?
Auto UGC performs when the product is shown in a real situation. Here are the most common use cases.
Care products & detailing
The before / after is one of the highest-performing formats: the result is instantly credible.
Accessories & in-car electronics
Mounts, dashcams, chargers: shown installed and in use.
Insurance, parts & garage
An enthusiast tone that speaks to other enthusiasts, more convincing than a generic ad.
Mobility & charging apps
A usage demo grounded in a real trip.
Launch an auto campaign in 4 steps.
Brief
You describe your product. Our team gets back to you with a commercial proposal and writes the campaign scripts, following the codes of the formats that perform in your field.
Creators
Our team selects and accepts your auto creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read UGC vs agency: the real cost · How to write a UGC brief that works.
Frequently asked questions about auto UGC.
How much does an auto UGC campaign cost?
One campaign package, from €2,000. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Do the creators own a suitable vehicle?
Yes: you specify in the brief the type of vehicle you want (city car, SUV, youngtimer, etc.) and our team selects auto creators who own one. The authenticity of a personal garage makes all the difference.
Which formats and platforms?
Vertical 9:16 for TikTok and Instagram Reels. Detailing before/afters work particularly well on Reels and TikTok.
How does payment work?
One campaign package from €2,000, set in our commercial proposal. We pay the creators by bank transfer, when they request it.
Ready to launch your auto UGC campaign?
Unlock a new acquisition channel today