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DIY & crafts UGC videos filmed by real makers who actually use the tools.
Launch a campaign and get vertical videos of your products being used on a real workbench, not staged in a studio. Perfect for cordless drills, sanders, hand tools, fixings and screws, paint and finishes, or craft and hobby kits. Our team sends you a commercial proposal: one flat campaign package, from €2,000. We commit to getting the most views we can from it.
Campaign package from €2,000 · No subscription
What does a diy UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Real-time build POV
A first-person shot of the creator assembling a shelf or deck, cutting to the tool doing the hard part with the sound left in.
Tool torture test
The maker pushes a drill, sander or saw through the toughest material they own to prove it doesn't stall or bog down.
Before/after fix
A quick reveal of a squeaky door, chipped wall or wobbly chair, then the same job finished cleanly with the product.
Kit unboxing on the bench
Hands lay out every bit, blade or craft piece on the workbench and explain what each one is actually for.
Illustrative previews of the formats.
DIY creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is diy. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which diy brands is it for?
DIY UGC performs when the product is shown in a real situation. Here are the most common use cases.
Power tools
Buyers want to see torque, run-time and grip in real hands before spending, and raw workbench footage does that better than a spec sheet.
Hardware & fixings
Screws, anchors and brackets feel interchangeable online, so a clip showing one hold weight in a wall builds instant trust.
Home improvement
Paint, filler and flooring sell on the finished result, and a clean before/after transition is the most shareable proof there is.
Craft & hobby supplies
Makers scroll for project inspiration, so a satisfying build with your kit doubles as both an ad and a tutorial.
Launch a diy campaign in 4 steps.
Brief
Our team gets back to you with a commercial proposal and writes the campaign scripts, following the codes of the formats that perform in your field.
Creators
Our team accepts your diy creators and publishes the challenges.
Publish
Creators post 9:16 videos on their own TikTok and Instagram accounts.
Review
Our team reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about diy UGC.
How much does a DIY campaign cost?
One flat campaign package, from €2,000, set in the commercial proposal we send you. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Are the creators actual DIYers?
Yes. You brief the niche and formats you want, and we pick makers who genuinely work with tools and craft supplies, so the footage looks like a real project rather than a paid actor holding a box.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok and Instagram Reels. You can request the same brief across both or focus on one.
What about revisions and getting paid?
Our team reviews every posted video, and you can ask for changes through us. Creators are paid by bank transfer, when they request it.
Ready to launch your diy UGC campaign?
Unlock a new acquisition channel today