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DIY & crafts UGC videos filmed by real makers who actually use the tools.
Launch a campaign and get vertical videos of your products being used on a real workbench, not staged in a studio. Perfect for cordless drills, sanders, hand tools, fixings and screws, paint and finishes, or craft and hobby kits. Set a budget from €50 to €2000 per creator, pick 1 to 50 makers, and pay only once you approve the footage.
Budget from €50/creator · Pay on approval · No subscription
What does a diy UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Real-time build POV
A first-person shot of the creator assembling a shelf or deck, cutting to the tool doing the hard part with the sound left in.
Tool torture test
The maker pushes a drill, sander or saw through the toughest material they own to prove it doesn't stall or bog down.
Before/after fix
A quick reveal of a squeaky door, chipped wall or wobbly chair, then the same job finished cleanly with the product.
Kit unboxing on the bench
Hands lay out every bit, blade or craft piece on the workbench and explain what each one is actually for.
Illustrative previews: launching 2026, join the first brands.
DIY creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is diy. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which diy brands is it for?
DIY UGC performs when the product is shown in a real situation. Here are the most common use cases.
Power tools
Buyers want to see torque, run-time and grip in real hands before spending, and raw workbench footage does that better than a spec sheet.
Hardware & fixings
Screws, anchors and brackets feel interchangeable online, so a clip showing one hold weight in a wall builds instant trust.
Home improvement
Paint, filler and flooring sell on the finished result, and a clean before/after transition is the most shareable proof there is.
Craft & hobby supplies
Makers scroll for project inspiration, so a satisfying build with your kit doubles as both an ad and a tutorial.
Launch a diy campaign in 4 steps.
Brief
Describe your diy product in plain text. The AI structures the campaign.
Choose
Select your diy creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about diy UGC.
How much does a DIY campaign cost?
You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 makers. There's no subscription and you only pay once you approve the videos.
Are the creators actual DIYers?
Yes. You brief the niche and formats you want, and the AI matches makers who genuinely work with tools and craft supplies, so the footage looks like a real project rather than a paid actor holding a box.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts. You can request the same brief across all three or focus on one.
What about revisions and getting paid?
You review each video and request changes before approving. Creators are paid by bank transfer within 5 business days of your approval, so nobody gets paid for work you haven't signed off.
Ready to launch your diy UGC campaign?
Brief today, receive your diy videos in a few days.
The app is coming to the App Store and Google Play.