Home › Dog UGC
Dog UGC videos filmed by real owners, not actors.
On UGC Pocket, you launch a UGC video campaign featuring a dog with creators who film their own pet in everyday life. One campaign package for the whole campaign, from €2,000: we push for the most views it can get. Ideal for brands in dog food, accessories, pet insurance, grooming or dog apps.
Campaign package from €2,000 · No subscription
What does a dog UGC video look like?
Here are the formats that work best in this niche. Every video is shot in vertical 9:16 and posted on the creator's own account.
Kibble taste test
The dog discovers the bowl, close-up reaction, honest tone.
Accessory unboxing
A harness, toy or bed unboxed and tried in real conditions.
Grooming before / after
The result of a treatment or shampoo, a visible transformation.
Morning routine
The dog and its owner, a walk and a meal: authentic lifestyle format.
Illustrative previews: launching 2026, join the first brands.
Dog creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is dogs. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators and reviews every video.
Which dog brands is it for?
Dog UGC performs when the product is shown in a real situation. Here are the most common use cases.
Kibble & treat brands
Show the dog's real appetite and reaction: far more convincing than a studio packshot.
Accessories & equipment
Harnesses, leashes, toys, beds: the product in use, tested by a real dog.
Pet insurance & health
A reassuring owner-to-owner tone for sensitive topics (health, vet, prevention).
Pet apps & services
A usage demo grounded in everyday life with the dog.
Launch a dog campaign in 4 steps.
Brief
You describe your product; our team writes the video scripts, following the codes of the formats that perform in your field.
Accept
The UGC Pocket team sends a commercial proposal: a flat campaign package from €2,000.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team selects the creators and reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Pet UGC: why it converts · How to write a UGC brief that works.
Frequently asked questions about dog UGC.
How much does a dog UGC campaign cost?
One campaign package, from €2,000, set in our commercial proposal. We commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Do the creators really have a dog?
Yes: that's the whole point of the category. Dog creators film their own pet in everyday life, which produces authentic videos that are impossible to fake in a studio.
Which platforms are the videos filmed for?
In vertical 9:16 format for TikTok and Instagram Reels. You specify the target platform in the brief.
What if the video isn't right for me?
Our team reviews every video and you can ask for changes through us. The price is set in the commercial proposal. Our team pays the creators by bank transfer, when they request it.
Ready to launch your dog UGC campaign?
Unlock a new acquisition channel today