UGCHome › Dog UGC
Dog UGC videos filmed by real owners, not actors.
On UGC Pocket, you launch a UGC video campaign featuring a dog by briefing creators who film their own pet in everyday life. One campaign package for the whole campaign, from €2,000, invoiced once: we push for the most views it can get. Ideal for brands in dog food, accessories, pet insurance, grooming or dog apps.
Campaign package from €2,000 · Invoiced once · No subscription
What does a dog UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Kibble taste test
The dog discovers the bowl, close-up reaction, honest tone.
Accessory unboxing
A harness, toy or bed unboxed and tried in real conditions.
Grooming before / after
The result of a treatment or shampoo, a visible transformation.
Morning routine
The dog and its owner, a walk and a meal: authentic lifestyle format.
Illustrative previews: launching 2026, join the first brands.
Dog creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is dogs. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which dog brands is it for?
Dog UGC performs when the product is shown in a real situation. Here are the most common use cases.
Kibble & treat brands
Show the dog's real appetite and reaction: far more convincing than a studio packshot.
Accessories & equipment
Harnesses, leashes, toys, beds: the product in use, tested by a real dog.
Pet insurance & health
A reassuring owner-to-owner tone for sensitive topics (health, vet, prevention).
Pet apps & services
A usage demo grounded in everyday life with the dog.
Launch a dog campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Choose
Select your dog creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Pet UGC: why it converts · How to write a UGC brief that works.
Frequently asked questions about dog UGC.
How much does a dog UGC campaign cost?
You pick one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it. We brief, select and pay the creators ourselves, and push for the most views your package can get. No subscription.
Do the creators really have a dog?
Yes: that's the whole point of the category. Dog creators film their own pet in everyday life, which produces authentic videos that are impossible to fake in a studio.
Which platforms are the videos filmed for?
In vertical 9:16 format for TikTok, Instagram Reels, YouTube Shorts, Snapchat and Facebook. You specify the target platform in the brief.
What if the video isn't right for me?
You can request a revision before approving. Payment is only triggered once you approve the final cut; the creator's payout is then processed by bank transfer, when they request it.
Ready to launch your dog UGC campaign?
Unlock a new acquisition channel today