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Family & parenting UGC filmed by real parents who actually use your products with their kids.
Brief creators who are parents themselves and get vertical 9:16 videos of your baby monitor, stroller, kids' snacks, sleep-training app or family subscription box in real homes. Real morning routines, real toddlers, real testimonials. Set your budget from €50 to €2000 per creator, choose 1 to 50 creators, and pay only once you approve the videos.
Budget from €50/creator · Pay on approval · No subscription
What does a family UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Day in the life
A parent films their real morning-to-bedtime routine and shows exactly where your product slots in, from the nappy change to the pram walk.
Honest first impressions
A mum or dad unboxes your baby carrier or kids' snack box and reacts on camera the first time they try it with their child.
Problem to solution
Creator opens on a relatable pain point (a fussy eater, a 3am wake-up) then shows how your food, app or gadget actually helped.
Would I buy it again
A parent talks straight to camera after two weeks of real use and gives an honest verdict other parents will trust.
Illustrative previews: launching 2026, join the first brands.
Family creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is family. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which family brands is it for?
Family UGC performs when the product is shown in a real situation. Here are the most common use cases.
Baby gear & strollers
Parents show your pram folding, the carrier fit or the car seat click in real life, which reassures buyers far more than a studio shot.
Kids food & snacks
A toddler actually eating (and enjoying) your pouches or snack bars is the proof anxious parents need before they add to cart.
Parenting & sleep apps
A tired parent explaining how your app got the baby to sleep lands as genuine advice, not an ad, and converts other exhausted parents.
Family services & subscriptions
From meal kits to activity boxes, seeing a real family unbox and use it week after week makes the recurring value feel concrete.
Launch a family campaign in 4 steps.
Brief
Describe your family product in plain text. The AI structures the campaign.
Choose
Select your family creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about family UGC.
How much does a family & parenting UGC video cost?
You set the budget per creator, anywhere from €50 to €2000, and choose 1 to 50 creators. There is no subscription, and you only pay once you approve the delivered videos.
Are the creators really parents, and how are they selected?
Yes. You brief the niche and the creators who match, real mums and dads who use baby and kids products daily, apply to your campaign. You review their profiles and past videos before anyone films.
Which platforms and formats do I get?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts, so it works natively in feeds where parents actually spend time.
What about revisions and paying the creator?
You review each video and can request changes before approving. You only pay once you approve, and the creator is paid by bank transfer within 5 business days.
Ready to launch your family UGC campaign?
Brief today, receive your family videos in a few days.
The app is coming to the App Store and Google Play.