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Kids & toys UGC videos filmed by real parents and kids, not studio actors.
Launch a campaign where real parents unbox, build and play-test your products on camera. Perfect for wooden toys, STEM and educational kits, board games, plush lines, ride-ons, arts-and-crafts sets and screen-free activity boxes. Set one campaign package, from €2,000. The package is invoiced in full: we commit to getting the most views we can from it.
Campaign package from €2,000 · Invoiced once · No subscription
What does a kids & toys UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Real reaction unboxing
A parent films the genuine first moment their child tears open the box and starts playing, unscripted.
Build & play demo
Hands-on time-lapse of a kid assembling the set, then a quick pan across the finished result.
Screen-free win
A tired parent shows how the toy kept two kids busy for an hour with a relatable 'it actually worked' voiceover.
Gift-guide moment
The toy wrapped and handed over as a birthday or holiday gift, capturing the surprise and the ratings from the kids.
Illustrative previews: launching 2026, join the first brands.
Kids & toys creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is kids & toys. The authenticity shows on screen.
Illustrative profiles. You filter by category, platform and rating, then pick your creators yourself.
Which kids & toys brands is it for?
Kids & toys UGC performs when the product is shown in a real situation. Here are the most common use cases.
Wooden & Montessori toys
Parents value calm, screen-free play, so authentic footage of a child focused and engaged sells the promise better than any studio shot.
STEM & educational kits
A real kid working through the build shows the age-appropriateness and 'aha' moment parents are shopping for.
Board & card games
Family-night clips capture the laughter and replay value that make parents hit buy for the next gathering.
Plush & collectibles
The cuddle-at-first-sight reaction and everyday attachment are exactly what convert impulse and gift buyers.
Launch a kids & toys campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Choose
Select your kids & toys creators by platform and rating.
Receive
The videos land in the app within a few days, in 9:16.
Approve
You rate, approve and pay. Nothing is charged without your go-ahead.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about kids & toys UGC.
How much does a kids & toys UGC video cost?
You set one campaign package, starting at €2,000 (we do not run campaigns below that). The package is invoiced in full: we commit to getting the most views we can from it. Each creator delivers at least 3 videos, and we push for the most views your package can get. No subscription.
Are these real parents or actors?
They're real creators who genuinely film with their own kids in their own homes. You review each creator's profile and past kids-and-toys work before selecting who joins your campaign, and we brief and pay the creators.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok, Instagram Reels and YouTube Shorts. You can request specific hooks like a first-reaction unboxing or a build-and-play demo in your brief.
What about revisions and paying the creator?
You review each video and request changes before approving. You're only charged once you approve, and the creator is paid by bank transfer, when they request it.
Ready to launch your kids & toys UGC campaign?
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