Home › Kids & toys UGC
Kids & toys UGC videos filmed by real parents and kids, not studio actors.
Launch a campaign where real parents unbox, build and play-test your products on camera. Perfect for wooden toys, STEM and educational kits, board games, plush lines, ride-ons, arts-and-crafts sets and screen-free activity boxes. One flat campaign package, from €2,000, set in our commercial proposal. We commit to getting the most views we can from it.
Campaign package from €2,000 · No subscription
What does a kids & toys UGC video look like?
Here are the formats that work best in this niche. Every video is delivered in vertical 9:16, ready to publish.
Real reaction unboxing
A parent films the genuine first moment their child tears open the box and starts playing, unscripted.
Build & play demo
Hands-on time-lapse of a kid assembling the set, then a quick pan across the finished result.
Screen-free win
A tired parent shows how the toy kept two kids busy for an hour with a relatable 'it actually worked' voiceover.
Gift-guide moment
The toy wrapped and handed over as a birthday or holiday gift, capturing the surprise and the ratings from the kids.
Illustrative previews of the formats.
Kids & toys creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is kids & toys. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators for your campaign.
Which kids & toys brands is it for?
Kids & toys UGC performs when the product is shown in a real situation. Here are the most common use cases.
Wooden & Montessori toys
Parents value calm, screen-free play, so authentic footage of a child focused and engaged sells the promise better than any studio shot.
STEM & educational kits
A real kid working through the build shows the age-appropriateness and 'aha' moment parents are shopping for.
Board & card games
Family-night clips capture the laughter and replay value that make parents hit buy for the next gathering.
Plush & collectibles
The cuddle-at-first-sight reaction and everyday attachment are exactly what convert impulse and gift buyers.
Launch a kids & toys campaign in 4 steps.
Brief
Our team builds your campaign and writes the video scripts, following the codes of the formats that perform in your field.
Accept
You accept our commercial proposal, then our team publishes the challenges and selects the creators.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team reviews every video. You can ask for changes through us.
Explore our other creator worlds.
Need help framing your campaign? See the brands page or read Find UGC creators · How to write a UGC brief that works.
Frequently asked questions about kids & toys UGC.
How much does a kids & toys UGC campaign cost?
It's one flat campaign package, from €2,000, set in our commercial proposal. We commit to getting the most views we can from it. No subscription.
Are these real parents or actors?
They're real creators who genuinely film with their own kids in their own homes. Our team selects the creators who join your campaign, then briefs and pays them.
Which platforms and format do I get?
Every video is vertical 9:16, ready for TikTok and Instagram Reels. You can request specific hooks like a first-reaction unboxing or a build-and-play demo in your brief.
What about revisions and paying the creator?
Our team reviews every video, and you can ask for changes through us. The price is set in our commercial proposal, and the creator is paid by bank transfer, when they request it.
Ready to launch your kids & toys UGC campaign?
Unlock a new acquisition channel today