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Couple UGC videos that tell a believable slice-of-life scene.
On UGC Pocket, you work with couple & lifestyle creators who stage your product in their everyday life together: home, travel, wellness, outings. From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. For brands in home decor, travel, wellness, fashion, couple apps and gifts.
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal
What does a couple UGC video look like?
Here are the formats that work best in this niche. Every video is shot in vertical 9:16 and posted on the creator's own account.
Everyday scene
The product woven into a moment shared by two: maximum credibility.
Travel / weekend
A lifestyle staging of the product on the move.
Gift / surprise
A genuine reaction during an unboxing as a couple.
Home / wellness routine
The product in an evening or weekend ritual.
Illustrative previews of the formats.
Couple creators, not a generalist pool.
Rather than a generalist creator, you work with profiles whose everyday world is life as a couple. The authenticity shows on screen.
Illustrative profiles. Our team selects the creators and reviews every video.
Which couple brands is it for?
Couple UGC performs when the product is shown in a real situation. Here are the most common use cases.
Decor & home
The product in a real interior, staged by a couple: more aspirational than a studio.
Travel & experiences
Gift boxes, luggage, travel apps told as a couple.
Wellness & gifts
Emotional topics (a gift, a ritual) carried by a couple's chemistry.
Couple & dating apps
A usage demo grounded in a real relationship.
Launch a couple campaign in 4 steps.
Brief
You describe your product; our team writes the video scripts, following the codes of the formats that perform in your field.
Accept
The commercial proposal sets out the price and terms: from €2,000 per campaign, no subscription. Nothing is billed before acceptance.
Post
Creators post the videos on their own TikTok and Instagram accounts, in 9:16.
Review
Our team selects the creators and reviews every video; you can ask for changes through us.
Explore the 22 creator worlds.
Need help framing your campaign? See the brands page or read How to write a UGC brief that works · UGC and organic TikTok.
Frequently asked questions about couple UGC.
How much does a couple UGC campaign cost?
From €2,000 per campaign, no subscription, price and terms set out in the commercial proposal. Nothing is billed by an AI agent or before acceptance. For a small test of a few videos, or a budget under €2,000, a platform that sells videos one by one is a better fit.
Does the budget cover two people?
Yes. You ask for a couple format in the brief, and the price set in the commercial proposal does not change. Each challenge shows its pay conditions before the creator starts, whether one or two people appear on screen.
Which formats and platforms?
Vertical 9:16 for TikTok and Instagram Reels. Couple lifestyle performs particularly well on Reels.
How does payment work?
On your side, the commercial proposal sets the price and terms, and nothing is billed before acceptance. On the creator side, each challenge shows its pay conditions before the creator starts: pay depends on the views of the videos published on their declared accounts, beyond a cumulative views threshold. Status conditions are set out in the creator contract.
Ready to launch your couple UGC campaign?
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